Beware the Click Without the Conversion - Jordan 7 High Heels

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While this is acceptable by most people once in a while frequent occurrences will drive your customers to your competition Nike Heels. Be innovative.

Most companies do business the same way until a crisis, emergency, or significant change in the marketplace forces them to adapt High Jordan Heels. The most successful organizations are creative and innovative.

They constantly look for new ways to do business, gain more their market share, please their customers, and offer new products and services 2012 Nike Heels. The inherent challenge with this is that you will encounter resistance from many people both inside and outside of the company; I have experienced this first-hand in several companies I have worked for.

However, if you try to be innovative ONLY when its absolutely necessary, you will never get the head-start on your competition Nike High Heels. Watch for trends in other industries as well as yours and think of how you can incorporate these into your business.

Be a leader instead of a follower. Surprise them. Look for ways to surprise your customers and do something completely unexpected for them. Make a charitable donation in their name. Invite them to a special event. Give them a bonus gift or service. Find out what networking events your clients might like to attend and send them a complimentary invitation. If they enjoy reading send an occasional book in their area of interest. Gift certificates to a show or play may be appreciated by some of your customers.Two words of caution: i) Be careful that your surprise is not misinterpreted as a bribe to do business with you. There cannot be any strings or hidden conditions attached to this offering. ii) Make sure your client is allowed to accept a gift. Some organizations have a strict no gift policy and you must respect it.Keep in touch. Very few people keep in touch on a regular basis with their customers. Yet, this is the best way to keep your name in their mind. An effective strategy without appearing like a pest is to send them useful information on a regular basis. You can send a newspaper clipping or a magazine article. You can also send them helpful and practical tips to improve their business; this can be set up quite easily electronically. Send cards on special occasions but instead of the standard Christmas cards send some on lesser promoted days such as St. Patricks Day and Halloween, etc. You can also send postcards from exotic locations just be careful not to write a tacky message. This past winter I traveled to St. Maarten in the Caribbean and found a beautiful postcard of a beach along the Caribbean Ocean. I sent this card to about four dozen clients and prospects with the message, When the winter starts getting you down, take a three minute vacation by picturing yourself on this beach. Have a VIP day. You can organize a golf tournament assuming of course your customers play the game.

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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