BEST WAYS TO CHANGE TRADITIONAL JEWELLERY BUSINESS INTO ONLINE FORMAT
Jewellery industry is among the top most growing industry in india. India has resources that are available at lower cost than the other countries of the world and also cheap skilled artisans and craftsmen. It also covers a good part of the economy of the country by earning maximum foreign exchange. Indian jewellery business comprises of 80% gold jewellery and rest diamond and precious gemstones.
With the change in the preferences of the customers, jewellery business entrepreneurs are trying to have online shops for the jewellery business. Traditionally customers bought jewellery by physically touching the product because it was a type of asset and an investment for them. Time has changed the trend, Customers now prefer to shop online because it can be done on the convenience of the customers. online marketing of jewellery will prove lucrative for the owners because it would become easy for them to target the potential customers easily.
Things to do, to mark a better online presence
PROVIDING VARIETY
Customers physically visiting the shop may not get a chance to look into all the designs and collections that the company can offer. By having a website customer can go through it as many times as they want, in their own convenience and in any location. For example if a husband is sitting in california and wants to gift a ring to his wife by tanishq , he can easily go to the website and purchase.. The convenience of website is an attractive factor for customers.
BETTER SEO
Having a good website with all the latest designs cannot be enough for the business to be successful on digital platform says top seo service providers. To have new potential buyers and to showcase the collection of the brand , it is important to be on the front page of the search engine. This can be done by seo. Service provided seo agencies help to modify the website in terms of the structure, content, link building and other factors that influence the website ranking.
KEEPING THE CUSTOMERS UPDATED
It is important that the existing customers are updated about the latest collections of the brand. It is a point to remember that information can convert non existent lead into a buyer. The home page of the website should always focus on the ,latest updates and collections offered by the brand. Adding to that emails, whatsapp messages etc can also be used for the promotion and information purpose.
COVERING GEOGRAPHICAL BARRIERS
In physical store system ,company of Gujrat will be unable to sell its product to somebody sitting in south. With digital marketing the barrier are invisible now. People can shop anything from any part of the world. This is the privilege of having an online shop.
BEST COLLECTION
In traditional practise the sales data shows the most prefered jewellery design or piece that customers have loved but with digital marketing the trend is changed. You can easily access the preference of the customers by their activities on the website.
GIVING SEARCH OPTIONS IN THE HAND OF THE CUSTOMERS
To satisfy online customers it is important that different tools are given to customers on the website. These tools will help them to filter for the exact type of the product. Since jewellery have many dimension, it is to be made sure that customers needs are fulfilled. For example, somebody may want to buy a necklace made of white gold and somebody may want to buy jewellery according to the weight. In both the case a proper filter is needed in the website or else the customer will be exhausted to find out the desired product.
With the change in the preferences of the customers, jewellery business entrepreneurs are trying to have online shops for the jewellery business. Traditionally customers bought jewellery by physically touching the product because it was a type of asset and an investment for them. Time has changed the trend, Customers now prefer to shop online because it can be done on the convenience of the customers. online marketing of jewellery will prove lucrative for the owners because it would become easy for them to target the potential customers easily.
Things to do, to mark a better online presence
PROVIDING VARIETY
Customers physically visiting the shop may not get a chance to look into all the designs and collections that the company can offer. By having a website customer can go through it as many times as they want, in their own convenience and in any location. For example if a husband is sitting in california and wants to gift a ring to his wife by tanishq , he can easily go to the website and purchase.. The convenience of website is an attractive factor for customers.
BETTER SEO
Having a good website with all the latest designs cannot be enough for the business to be successful on digital platform says top seo service providers. To have new potential buyers and to showcase the collection of the brand , it is important to be on the front page of the search engine. This can be done by seo. Service provided seo agencies help to modify the website in terms of the structure, content, link building and other factors that influence the website ranking.
KEEPING THE CUSTOMERS UPDATED
It is important that the existing customers are updated about the latest collections of the brand. It is a point to remember that information can convert non existent lead into a buyer. The home page of the website should always focus on the ,latest updates and collections offered by the brand. Adding to that emails, whatsapp messages etc can also be used for the promotion and information purpose.
COVERING GEOGRAPHICAL BARRIERS
In physical store system ,company of Gujrat will be unable to sell its product to somebody sitting in south. With digital marketing the barrier are invisible now. People can shop anything from any part of the world. This is the privilege of having an online shop.
BEST COLLECTION
In traditional practise the sales data shows the most prefered jewellery design or piece that customers have loved but with digital marketing the trend is changed. You can easily access the preference of the customers by their activities on the website.
GIVING SEARCH OPTIONS IN THE HAND OF THE CUSTOMERS
To satisfy online customers it is important that different tools are given to customers on the website. These tools will help them to filter for the exact type of the product. Since jewellery have many dimension, it is to be made sure that customers needs are fulfilled. For example, somebody may want to buy a necklace made of white gold and somebody may want to buy jewellery according to the weight. In both the case a proper filter is needed in the website or else the customer will be exhausted to find out the desired product.
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