What Is SEO and Why is it Important For Your Business?

Starting a new business in the modern world is not that easy and for it to reach the top of the Google search engine results is equally challenging. But, that's where SEO comes into the picture. SEO stands for Search Engine Optimization. SEO improves website visibility, targets web visitors and the most important thing is that it is cost-efficient.

We at WebIndia Master offer you the best SEO services in Delhi. Our industry experts have experience of more than a decade which gives us an edge and experience in this field. So, without further ado, let’s get started with what is SEO, how it works, and why it is so important for your business.

What is SEO?

SEO is a set of strategies that helps to increase your website’s visibility and get more traffic from the targeted audience. In simpler words, SEO involves organic (unpaid) methods of increasing your website’s ranking on top when someone searches for something on Google. This helps in building brand awareness and relationships with prospective customers.

Core Elements of SEO & How it Works

• On-page SEO- This is about optimizing your website with targeted keywords, high-quality content, title tags, metatags, and making sure your site accessibility and page speed are relatively fast. This determines what you rank for on search results.

• Off-page SEO- This focuses on the optimization off of your website for example with the backlinks, which means getting links from another website. Some other ways of off-page SEO are social media marketing, influencer marketing, guest blogging, mentioning brands without linking, etc. This determines how high you rank on search results.

• Keywords- They are the words and phrases that people use when they search for something on Google. Content should be built around these keywords to easily connect with potential customers online who are searching for our products and services.

• Content- Bill gates said in 1996 that “Content is King”. And to this day, it still applies. Content is the most compelling part of your website. It is what satisfies your customer when they’re searching for something on Google. Google always provides the best results possible by directing you towards the best suitable content for you. So, producing great content should be a priority.

• SEM (Social Media Marketing)- Unlike SEO where website ranking was organic, SEM involves higher website ranking through paid advertising. Some of the examples are Google AdWords, Facebook Ads, Twitter Ads, Instagram ads, YouTube ads, display ads, and more.

Why Is SEO Important for your Business?

In this competitive modern era, SEO is more important than ever to take your business to the next level. Here are some reasons which will prove why.

• Organic Search- It comprises more than 70% of the online traffic which helps in making an engagement or converting prospects to customers in the buyer funnel. Google is a highly trusted and most visited website in the world so it’s important to understand its algorithms before performing SEO.

• Visibility and Ranking- The higher your website ranks on a search engine, the easier it is for the prospects to click on it, make an engagement, and spread awareness about your brand. The more effective your SEO practices are, the higher your ranking and visibility will be.

• Web Traffic- With better visibility and ranking, the web traffic on your website will automatically increase. Web traffic can also be increased by adding backlinks, Google My Business listings, user reviews on sites like Yelp, Quora, etc, depending upon your business.

• Better User experience-  A great user experience of the website is the number one priority of every marketer. A perfect example of building a solid user experience is Google itself. Google is the most popular than any other search engine online. The focus should be on serving the customers what they’re looking for, quicker and in fewer clicks.

• Understanding the web Environment- Staying on top of the SERPs (search engine result pages) helps you stay in touch with the ever-changing web environment. You’ll know about the major changes taking place in the keywords, search results, and competitors, which is always beneficial.

Is SEO Important for All kinds of Businesses?

If you’re still wondering whether SEO is important for YOUR business, let me give you a word answer- Yes.

Why?

It doesn’t matter if there is a huge competition or no competition at all in your industry, or if your business is new/old, a start-up, well-established, you’ll still need SEO for better ranking, visibility, awareness, web traffic, engagements, and a positive user experience. With SEO you can always control your rankings, which directly impact your leads and online sales.

SEO is constantly evolving in today’s world. So, if you’re looking for the best SEO company in Delhi.

We’d be happy to answer all your questions about SEO, the methods we use, and the pricing plans. Feel free to contact us anytime!