Best Music Streaming Service : How On Demand Music Streaming Services Work?by Himanshu Patel CEO and Founder of NectarBits
The late 90s was the time when we had the facility of listening to music or watching videos online but we never had the best experience of our lives. The stuff used to be pixelated and more than a video, what we saw was the word ‘buffering’. It was not always the weak internet connection, but or computers were also the reason for such slow streaming. This is because the processors of the computer system were so slow that they were obstructing the speed of the online streaming. Now, with the improvement in technology, things are more defined, clear and also easy. We can listen to what we want, watch the desired video with the best quality and without any hindrance. In this narrative, we will tell you the process of how all this happens. Go and increase the content of your knowledge bank.
Some Varieties Of Streaming Services Available To Us
The two broad categories of streaming services come under radio stations and on-demand music. In this narrative, we will mostly be dealing with on-demand streaming. On-demand streaming is like a playlist which is created by some user. This is the playlist which can be shared with other people as well. Through this, people can choose the song and can listen to them. This service can also be called as some type of on-demand entertainment.
On-Demand Streaming Services Available At Contemporary Times
The most popular and best example of On-demand streaming services is Apple music. Using which, users can select the song of their choice and can play it and enjoy it on an instant basis. There are many other similar platforms which provide this service. All these are the examples of on-demand music streaming service.
Different platforms are competing with each other in this realm. For example, one such platform gives the user to create their own music playlist while the other gives freedom to share the playlist with their friends. Going further, some of such platforms also give the user access to sing and upload their own songs. Some of these platforms also give facility to the users to simultaneously listen to the radio stations of their choice.
What Are The Licensing Agreements Involved In This On-Demand Music Platforms
The two things that top the requirements for licensing are the sound recordings and songs. All of that we hear on television, radio and even on the music apps have copyrights. Only platforms which hold those rights have the legal permission to play these songs on their apps or live streaming devices to be distributed among the listeners. For example, we have seen many singers holding some label, wearing a badge of some sound recording company. All these just tell that this song belongs to that particular label and that particular label has the freedom to play or distribute that song.
This is not all. Even the lyrics of the songs belongs to the person who has written the song. These people are popularly known as the songwriters. Until and unless songwriters do not sell their songs to any publisher with all the legal formalities, the song belongs to only them. A manager helps in this process. The publisher can play the song on some radio station, collect money made by the streaming of that song, etc. All these need a legal bond and permission from a songwriter before the song is being distributed anywhere.
Whatever we hear on the internet or download from the internet (here we are talking about songs) is done only after the copyrights for that song is done to that service provider on the internet. The money that the provider gives to the songwriter or creator in exchange for distributing that song is known as ROYALTIES.
Which are The Organizations With Whom On-Demand Music Streaming Should Have License To Develop The Live Streaming Music App And Post Content?
The popular music labels like Warner Bros and Sony Music should be involved here. This helps to distribute the content to a larger audience and such recognized music labels do all the legal formalities properly.
There are some of the platforms which require the direct licensing deals. Few names are just mentioned below:
These needs direct licensing and the form of the content could be a percentage of the revenue that the song is making, per-stream rate, upfront payment or equity.
Read more here:https://nectarbits.com/blog/how-on-demand-music-streaming-services-work/
Created on Dec 17th 2018 06:07. Viewed 464 times.