Best Marketing Strategies for Better Results

by Techive Online Services Online Digital services

In this article, we’ll know about SEO and. PPC so you can determine what’s best for your company or business.

Both Search Engine Optimization (SEO) and Pay per Click (PPC) is a search engine marketing strategies that get traffic to your website, but the types of traffic and rate with which they work are a little different.

SEO drives unpaid, organic and natural traffic and that this type of traffic builds up the majority of traffic that makes its way to your website.

Of course, it takes time and demands regular marketing activities to get your content to reach the first page of search engine results. Sometimes, it needs a lot of time to make it there. Especially for high-density keywords where millions of pages are contending for those top spots in SERP’s.

Because of the time and regular marketing activities, it takes to get a business to rank naturally first in SERPs like Google or Bing, many turn to PPC, using paid ads to increase traffic to their website.

Both PPC and SEO have a top spot in the marketing plan and many times work together to create a traffic strategy that benefits your brand.

Let’s take a look at how you can use SEO and PPC together to improve ranking and establish a digital presence of your business.

Using SEO and PPC Together

As you can understand, if SEO and PPC are used separately, it requires a lot of time or a huge financial investment. But, if they are incorporated as a duo it will help you boost traffic, increase sales, and meet your marketing intentions.

That’s why we advise you to use them together for the most desirable marketing results. In this section, we’re going to examine six different goals you may have and how your brand might benefit from SEO or PPC.

1. Brand Awareness

If you’re looking for a solid approach to build brand awareness rapidly, PPC is going to be your best bet.

While you’ll be able to drive traffic just from PPC campaigns, the true advantage is what happens in searchers’ minds as they continue to see your paid advertisements.

Paid search will get your content and website displaying up at the top of the SERPs and over time, this will lead to brand recall and creating a brand entity.

Improved brand recall implies that more people are going to remember your product, brand, and services, even if they’re not sure where they first learned about you.

2. Local Leads

If you’re a mom and pop store having a brick-and-mortar business or even an online business that wants to gain a niche in a particular geographic area and demographics, local leads are essential.

When people search for local shops using “near me” searches, paid ads show up at the top, succeeded by Google My Business listings. When you leverage local PPC ads along with a fully optimized Google My Business profile, means that your firm shows up twice within the first handful of results!

3. Targeting

PPC lets you optimize your target audience in a way that SEO doesn’t. You can set up and run PPC ads to show up for certain keywords and even target audience based on demographics like age, interests, location, and more.

4. Visibility

This goes hand-in-hand with brand awareness. The more often your business shows up in the search results, the greater are your chances of getting clicked.

Using a combination of PPC and SEO gives you multiple opportunities to get your content and brand noticed.

5. Brand Image

How do people think about your brand, product or service? Marketing and PR work together to get your brand noticed positively.

Using a combination of SEO and PPC makes it easier to manage your brand’s narrative.

6. Testing

Testing can help you think out what resonates with your target audience.

It’s essential to test both your SEO and PPC efforts. Testing just means formulating experiments in which you test different aspects of your SEO or PPC campaigns to see what happens.

Does your experiment perform better than your control? Great! You just learned something about the way how your viewers interact with your brand.

For both SEO and PPC, you can test content, images, colour, copy every aspect of whatever contents you are using.

How to Use SEO and PPC Together

For this article, it has become clear that we strongly believe in using a blend of SEO and PPC. How you put these SEM tactics together, will create a big difference in the results you get.

There are 3 primary factors to consider when you’re trying to build a marketing plan that includes both SEO and PPC.

Budgeting

No matter how small or big your budget is, you should be spending more money on PPC. However, it’s necessary to understand that you need to allocate enough money on PPC to get a good return. Otherwise, you’re just draining money.

This requires an adjustment period where you start with your minimum budget and continue increasing your budget until you hit the point where you’re getting a return.

Of course, if you’re concentrating on long-term marketing endeavors, you should invest more in SEO and organic search.

Planning

How will you leverage PPC and SEO? How long you’ve been in business and not just offline store but how long have you been present online makes a difference.

Brands that have been around for a while and are working on their online presence typically enjoy some sort of brand recognition.

This means that you can focus the majority of your efforts on a long-term SEO strategy.

Optimizing

Keywords are one of the most important factors for both SEM and PPC, so it’s important to select the best keyword for your brand and spend time on its optimization.

Optimizing your content and PPC ads for keywords mean using your analytics data to find out what’s working and what isn’t, then taking that information and doing something with it.

Wrapping Up

SEO and PPC are both very powerful SEM tactics that can assist you in driving traffic and boosting sales. Each brings its advantages and vulnerabilities to your marketing plans and using these tactics to their full potential takes a lot of planning, analysis and .contemplation.

While PPC campaigns can deliver you fast results and help you reach a much-targeted audience with high purchase intent. SEO is a much more cost-effective technique and will bring in more traffic and a better ROI in the long-term.

To get the most out of your SEO and PPC efforts, contact Techive Ltd, a leading digital marketing agency. We offer both SEO, PPC along with SMM and SMO services that will get you more traffic, leads and conversions.