Best 8 Digital Breakthroughs Powered by IoT

It’s not biggie that the devices from the watches we wear to the cars and refrigerators we use every day have evolved and are doing more than originally designed to do - thanks to the miracle that the IoT has. By reducing human interventions and making homes smarter, IoT is fast becoming one of the phenomena that will bring the future to the doors of humanity.

IoT or Internet of Things refers to the extended connectivity to the internet that includes everyday things and how things interact in our daily lives. And even though the rate at which these devices have made a difference in our lives seems natural as it meets consumer demands, savvy digital marketers see it as an opportunity to harness its power and adapt to change across the industry.

Keep reading to find out.

The advent of the IoT has made way for a wider range of information from different touch points. For a digital marketer, this is extremely useful towards understanding the customer’s journey from start to finish. With the help of big data, the marketer can see where the customer is on their journey, and as a result they can generate more touch points for positive customer interaction. Increased access to customers gives marketers the opportunity to find new ways of communicating and creating meaningful connections earlier in the consumer stage, than when buying.

That said, marketers should be wary of data privacy laws and concerns about how customer data is used. Data protection laws such as the GDPR and CASL regulations have been enforced and if you are found guilty of misusing customer data, you could be charged a heavy fine of up to 20 million Euros or 4% of your annual income. .

Beth Kotz suggested that individuals who specialize in SEO will experience a major shift in their industry and search engines will try to understand users ’intent as opposed to honing in on a keyword. The rise of Apple’s Siri, Amazon’s Alexa and Google Home means that instead of ranking web pages based on the inclusion of keywords, they will also be ranked based on the natural language used within the content; which caused the language to be more humane when speaking in AI as opposed to typing in the search bar.

Our phones and cars are not only self-aware, they become self-diagnosing! If that’s vague to you, we’ll paint you a clear picture.

This new feature will allow devices to know exactly when they need attention for maintenance. Prior to the failure of a product, manufacturers as well as customers are notified for a service appointment. Refrigerators will know when your stock will increase or if stock is wasted so grocery orders can be made for restock.

We are getting closer and closer to a time when connected AI devices will dictate our actions every day. They will affect all of your critical decisions and control almost all sectors. That is how powerful data gain is.

Products available such as washing machines, aircons, refrigerators, coffee makers, etc. can be controlled with smartphones, voice commands, web platforms, and smart wearable. This feature will apply to all those devices that have a switch installed on them. Also, the platform will eventually become the standard, allowing manufacturers to develop smart products that can communicate with all brands.

The other great news is that IoT will now make market research for digital marketers even bigger and better. Increasing the rate at which IoT-enabled devices will be used in the home will give digital marketers access to more data to analyze. This influx of data will allow marketers to streamline their process and reach niche audiences in many different ways.

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