Benefits of using Social Media as a marketing strategy

Social media optimization has been developed as an important platform for search engine optimization and marketing. Social media optimization (SMO) is a creation of website for informing its presence and spreading its contents via users of the online communities and social mediums and the visitors of the website.

Social media optimization plays an effective role for combing interested persons for marketing with sites of the social media such as YouTube, MySpace, Flicker, Digg and other different sites.

Large audience with less money:

Comparing other traditional advertising, in social media helps to connect with the large number of peoples with a small budget. If you have a small budget for advertising, you may wish to purchase an advertisement that appears on the social networking site. The advertisement will appear on the pages of those whose profiles fit in with your company's style or goals. Usually the cost of an online advertisement is less than an advertisement in print or television.

Targeting Audience:

It helps a lot to make it easier to market your business by choosing your target audience in category wise such as age, gender and language.

Improve brand Loyalty:

Connecting more and more people, in way of following or replying or answering public discussions helps to promote your business across social media channels.

Increase website traffic:

Not only social media helps to promote brand awareness but also sending consumers directly to the website by the use of hash tags (#) and shares which increases more followers and sales.

Instant feedback and Reviews:

Social Media allows consumers to give their feedbacks and reviews. It helps other consumers and business to see reviews about your products & services.

Risks of using social media:

Of course, marketing through social media also has its risks. These include:

Wasted time and money for little or no tangible return

The rapid spread of the wrong kind of information about your business (e.g. incorrect information accidentally posted by you, negative reviews posted by others)

Legal problems: If you don't follow privacy legislation and the laws regarding spam, copyright and other online issues.

About the Author:

W. Mark is a writer at Wrigmark.com | A Professional SEO company in UK offers Social Media Services UK, Search Engine Optimization Services & Web Application Development Services.