Benefits Of Using It And Points When Making Videos

by Richard Lawrence SEO

In recent years, "interactive video" has been attracting attention as a new marketing method. In this article, we will introduce the specific features of interactive video and the benefits that companies can utilize.

What is interactive video?

Interactive" means interactive or interactive. In other words, an interactive video is a video that incorporates a mechanism that allows viewers to take action by making full use of the latest technology, such as displaying a click button in the video.

By incorporating such a mechanism into the video, viewers can not only watch the video as before, but also voluntarily participate. As a result, videos can give viewers a more memorable experience.

Interactive videos with built-in mechanisms that allow viewers to take action overturn the traditional video concept of "watch only.”

There are several reasons why such a groundbreaking video was born. First of all, the penetration rate of smartphones has increased, and the number of platforms that distribute videos has increased. One reason is that the number of creators who work on video production, such as YouTube, has increased, and the need for more fun videos has increased. In addition, the commercial use of 5G started in 2022, and it became possible to watch large-capacity videos without stress, which spurred the diversification of videos.

Interactive videos can be used in a variety of situations.

For example, as a tutorial video explaining how to use products and services. In addition, if you use interactive videos to raise awareness of products and services, you can raise awareness and encourage action at the same time, so you can expect a higher branding effect.

Lead acquisition

If you incorporate a mechanism such as "Click the link in the video to download the material" or "Tap the video to answer the question and a form for requesting the material will appear", the user will want to take action unintentionally.

As a result, interactive videos are more likely to win leads than traditional videos. In addition, questionnaire-style interaction video creative that helps users to delve into their interests are also useful.

Promotion

In interactive videos, users are more focused on the screen because they repeat actions such as voluntary “clicks” and “selections”. As a result, you will have a deeper understanding of products and services, and it will be easier for you to remember each person.

In other words, it can be said that it is suitable for increasing awareness and promotion. However, in order to promote in earnest, it is essential to select a platform with a large number of users.

Recruitment activity

If you want to use interactive videos for recruiting activities, for example, you can set up interview videos of employees as the main, and incorporate a mechanism such as putting a lead on a web page that clearly shows the atmosphere of the company that the characters are talking about. ..

Also, if you are targeting younger generations such as new graduates, we recommend interactive videos that utilize Gamification. If you can get to know the company while having fun like a game, you will be familiar with it.