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Benefits of Google Analytics

by Nimit K. The digital Marketer

Google Analytics used to collect information of user behaviour on the internet and analyze those data to provide the reports to the webmaster. Google analytics a powerful web application that run statistical algorithms and leverage computing power to explore analyze and to report. Every website owner wants to know how is his website doing in regards to user experience traffic and what is a most engaging post on the site. Insight helps the business to make a future strategy to deploy the content.

Google analytics helps the business to take a decision and make the strategy for future. For improving the ranking through the organic way or SEO, it very helpful to track your work, wheater it is working or not. So I am sharing major benefits of using analytics. For optimal use of your SEO efforts choose the Seo services Noida

Track and Analyze the source of Traffic

GA gives a detailed information about the source of the traffic, visitors who visiting a website are coming from referring website or via organic search or through paid searches. This helps us to measure which methods are giving better many results. Based on this analysis we can change our strategy.

google analytics source of traffic


Information of the visitors

Google analytics also gives the information about the visitor. You can see the location and city where they are accessing your website. It also shows the gender and age group etc. It helps the company to make the decision about the target a new market if more searching coming to a particular location.

google-analytics-unique-visitors

Website Bounce Rate

Bounce rate is the percentage of the visitor who left a site with 30 seconds after accessing it. If the bounce rate is high then it means your content is interesting to the user and not relevant to a user query. Bounce rate indicates that you have the problem with the content quality and relevancy. GA also helps us to see which page is most engaging the user and giving the higher visit.

google-analytics-bounce-rate

Page popularity

Google analytics also helps in knowing which post or page is more popular, leads to higher visit and loner sessions time. Based on this report we can design our content on other pages.

Live Traffic analysis

You can see the number of visitors their location and sources of traffic and much more. It helps you see the current page a user is exploring.

Access to Historical data

Google analytics store all data of a website in their database. We can use historical data to compare the performance of the current information with old information.

Conclusion

We can google analytics a power and essential tool for digital marketing. It helps in understanding the consumer online while they are purchasing, exploring the website, etc. GA become the vital aspect of the success of the business. From the SEO point of view also, it is essential. For best SEO service always choose the Best SEO Company in Noida to make your website to appear in top result in search engines.

Thank you for reading this post. Hope you enjoyed the Major benefits of google analytics.


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About Nimit K. Junior   The digital Marketer

2 connections, 0 recommendations, 9 honor points.
Joined APSense since, February 15th, 2018, From Noida, India.

Created on Feb 24th 2018 03:03. Viewed 357 times.

Comments

Income MARKETING Opportunities Professional   EZWORKSYSTEMS
Google Analytics used to collect information of user behaviour on the internet and analyze those data to provide the reports to the webmaster. Google analytics a powerful web application that run statistical algorithms and leverage computing power to explore analyze and to report.
Jul 22nd 2019 00:35   
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