Benefits of email marketing for your online business

by Icubes India Email Marketing Company in India

Email marketing is an essential component in your marketing mix if you want to make your online business profitable. It is one of the most effective methods of advertising your business to a huge target base. It provides you the provision to reach out to your data base within a short span of time. Irrespective of what part of world your email subscribers are, you can reach out to them easily and pass on the message. With very little effort and resource included, email marketing enables to easily establish communication with your existing clients and prospects.

Compared to traditional marketing techniques like print, television and radio; email marketing is low cost and involves minimal effort. All you need to do is gather a list of registered users, create a powerful email campaign and send it out to your database. Within seconds, you can watch the data roll in with the response of your email recipients.

That brings about to the next major advantage of email marketing – immediate response tracking. Unlike other marketing channels, email marketing allows you to analyze the responses of your email campaigns within moments of your campaign release. So for each email campaign that you are sending, you can track the number of people who opened; number of people who clicked and also the number of people who were converted as customers. Hence you can figure out the revenue generated for each campaign and strategize your future email campaigns.

To properly economize your email marketing strategy you can create smaller segments of your entire database and change the frequencies of the emails that you send across to each of these segments. For people who are interested in your email campaigns and regularly open your emails, you can create a regular mailing pattern. Whereas, if you can separate out a different group of subscribers who rarely open your campaigns; you can categorize them as your “inactive” base and strategize a seasonal/ occasional mailing pattern for them. Such separated mailing patterns will ensure maximum cost effectiveness from your marketing budget as well.

Another advantage of email marketing is the option to integrate other marketing channels as well; like social media sites and YouTube channels. Simply provide the hyperlink to your social media pages and increase the traffic to those pages.

There are several other advantages of email marketing that you can avail once you start using email marketing for your business. If you are looking for an email marketing company in India, make sure that you properly research on whether all these features are available in the respective platform.

About iCubes

iCubes, is a dedicated Email Marketing solution provider that assists organizations with their email marketing requirements. Its services mainly include Email campaign management, lead generation, Email marketing consulting, trainings & workshops.