Articles

Benefits of Creating A Powerful Mobile Application For Your Business

by Sanket Thakkar Director at IConflux Technologies

“In the current scenario, any person’s availability is more Online than Offline”.

The above statement clearly states that this is the era where people often find each other over smartphone than face-to-face. Any business, may it be small or large prefers to have a large market base in order to have higher sales but there is always a threat from competitors. In order to have an edge over competitors and create a brand is what every business house looks forward to.

In order to achieve a larger market share and increase customer base, business houses need to leave the conventional marketing techniques such as desktop and mobile websites. There are many constraints in these techniques and therefore they should plunge into the fast developing technique which requires them to have a Mobile Application of their business/service.

There are numerous advantages in having a powerful Mobile Application for Your Business which are as below.

1. Online Visibility Tool

The Smartphone Era is in its initial phase which implies that every person prefers to have one. They use smartphones for personal as well as professional work. The best way to attract customers towards any product or service is via their smartphones. A well-built and designed Mobile App can help more accessibility without using web. An Application in the smartphone reminds them of its use i.e. - visibility which serves as an excellent marketing tool.


2. Build a Powerful Brand


An impactful Logo and Slogan can really work wonders when it comes to Branding. There are numerous Businesses where just their Logo is enough to bring a customer on a positive note to buy it. For e.g., Apple, Netflix, Amazon, Axis covering social media platforms, banking, shopping, ticket booking, food ordering, schools, universities and the list is endless. All these business houses preferred to focus on building a Mobile App while their competitors were busy making other marketing strategies. Once an App is downloaded and is user-friendly, people refer it to others by Word of Mouth or any other mode which leads to increase in downloads thereby aiding in creating a Powerful Brand.

3. Boost Sales and Profit

With an increase in the market reputation, there is an add-on which attracts more customers. Many people would prefer to use the Mobile Application which will be a major reason for increase in sales as the customers are able to use the service at their finger-tips without using web service. With the increase in downloads, sales increase which in turn results in higher profits.

4. Cut the Cost

The initial investment to build a Mobile App is high but in the long run it proves to be a boon. Various expenses such as SMS cost, brochures etc. can be reduced. Moreover, the communication channel becomes direct as the customer can send direct message through the App where an automated response can be of help. So the cost of hiring staff reduces to a great extent.

5.  Customer Behavior and Feedback

Successful business deals with giving the customers prime importance. Only when the customer knows you care, they will prefer to revert. In case of Mobile Application, feedback can collected from each and every customer which helps to know their requirements and modify the App accordingly. Also, any issues they are facing can be filled in the feedback form and can be resolved at the earliest. Using this technique can make the customer feel their importance along with their role in helping the business to build a better app.

Having gone through the above points, it is quite obvious that if you don’t have a Mobile App yet for your business, you are already behind your competitors. We are here to help you to beat the heat and get an edge over your competitors with the Best and most user-friendly mobile app for your business. We also offer Enterprise Mobility Integration Services for all types of industries. Contact us and we are here to serve..!


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About Sanket Thakkar Junior   Director at IConflux Technologies

2 connections, 0 recommendations, 17 honor points.
Joined APSense since, January 9th, 2018, From Ahmedabad, India.

Created on Jan 9th 2018 06:57. Viewed 827 times.

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