A farmer's market is usually a physical retail

 market, where the farmers sell their produce

 directly to consumers. A typical market of the

 farmers will comprise of booths, stands or

 tables, either indoors

or outdoors. The farmers usually sell

 vegetables, grains, fruits, meats, cereals,

 spices and also occasional foods and

 beverages. In some markets, farmers also sell

 locally unavailable imported goods and

 delicacies, along with crafts and personal

 goods. This market of the farmers adds value

 both

to the farmers and to the community. This

 market exists on a global level but reflects the

 local cultures and economies. The size of this

 market can vary between just a few stalls to

 areas that can cover several city blocks. Benefits of Farmer's Market to Farmers The

 major benefit that accrues to farmers from

 this market is higher profits, compared to the

 sale of their produce to wholesalers, large

 grocery firms or food processors. When the

 farmers sell directly to consumers, they need • Lesser transportation • Lesser time in

 storage • Lesser requirement of refrigeration

 • Lesser handling Further, when they sell in

 an organized outdoor or indoor farmer's

 market, the costs related to land, buildings

 and other expenses like lighting or air

 conditioning are also drastically reduced or

completely eliminated. Further, the farmers

 can always augment their profits from this

 direct selling by offering the excess produce

 to canneries or other food processing

 companies. Moreover, consumers

also perceive that they are getting better

 quality products and fresh products compared

 to what they get from grocers, which allows

 farmers to retain the cost saving of

 intermediaries to themselves.

Additionally, selling directly to consumers is an

 easy and uncomplicated process, while selling

 to large conglomerates might be complex

 requiring contracts and bank payments. Benefits of Farmer's Market to Consumers and

 Communities The major benefits that

 consumers and communities obtain from a

 farmer's market are • This market helps in

 improving and maintaining crucial social ties

 that link the rural communities with urban

 populations. • Traffic to farmer's market generates and

 enhances traffic to other nearby businesses. •

 When consumers buy at this market, they

 automatically begin to notice the ongoing

 activities and surrounding area, resulting in

 a higher social awareness. • When outlets get created for local products,

 the market offers uniqueness and

 distinctiveness, increases pride of the farmers

 and also encourages the consumers to return

 frequently or regularly. • The lower

 transportation and storage facilities reduce

 energy costs, transport pollution,

 infrastructure costs and land required for

 storage.