Being Seen & Heard on a College Campus

The College student demographic, ages 18-24, is a target demographic for many companies and brands. The student members of this target group are early adopters of brands, products or services which they continue to be loyal to over many years to come. Moreover, they have large and wide social networks where they spread the word about brands, products and services they love easily. What's more, they spread the word among are other college students, which helps build brand awareness via peer to peer recommendations.

So, what's so challenging about this target group? You know where they are - on the college campus. It is easy to locate them, but garnering their attention in a world filled with marketing messaging is quite challenging.

Here's how you can be heard over the consistent college marketing noise.

Making yourself heard

With a Difference: In this competitive market, where everyone is trying to make a presence on-campus, you need to be different to be heard above the clutter. Simply passing out flyers or placing ads does not work anymore. You need to offer something engaging and that students want to grab their attention.

Partnership: Yet another place where you can find students is on off-campus clubs, restaurants, coffee shops and more. Why not partner with them to engage the student audience? Flaunt your brand name on the coffee mugs, stick posters on walls of coffee shops, etc.

Spread the Word: Spread the word from students to students. Student brand ambassadors know what other students want and know how to speak to them without turning them off from your brand.

Promote an "engaging" product: Even the best on-campus marketing campaigns will fail if the product does not interest the target group. Do you think a washing machine brand can garner attention on campus?

Certainly not; as students are not direct users of this product as they have laundry stations in their buildings. Conversely, a clothing or sports brand can create interest for students. So, only choose on campus marketing if you have a product which interests this age demographic.

Brand Ambassadors: Students are most influenced by their friends and peers. Even expert marketers cannot influence students as much as students themselves. Recruiting brand ambassadors to represent, speak about and spread the word about your brand or product is a complete "win-win" strategy. These brand ambassadors are on-campus influencers who have a wide network and a compelling and engaging attitude. In a fun-filled and engaging way, they spread the word about the brand among their friends and peers. As a marketer, you may fail at identifying such influential students. Promotional staffing companies have the expert eye to identify these students. You can therefore, hire their services to ensure your on campus marketing campaigns are successful.

As these ambassadors are well-versed with all college activities, student behavior, and likes and dislikes, they can plan, implement and execute effective and successful on-campus marketing campaigns. For instance: They know the popular hang-outs of students. Therefore, they can suggest where posters can be best noticed on-campus.

All these events will show results when executed on-campus. However, you need proper staff to carry out these events successfully. Promotional staffing companies recruit the right staff to carry out the on-campus events successfully. They possess the expertise to identify and recruit the right students for the right job.

Guru Nanak Institutions (GNI) is one of the Best Engineering Colleges in Mullana Region. We at GNI believe that the objective of education is to prepare the young to educate themselves throughout their lives.

For more information, Please visit : http://gni.edu.in/