Beginner’s Guide to YouTube Marketing

by Nishant Gujjar SEO Executive
Everyone is aware that YouTube is the second largest search engine that can be an excellent platform for sharing and watching videos. According to the official reports, around 1.9 billion users use this platform actively in a month and upload millions of videos online in a day. 

There are lots of content creators on this platform, and some of them have made videos to guide the beginners to start their journey with YouTube. There is no doubt; YouTube is one of the best platforms for showcasing your talent. 
It is one of the most popular video platforms because it offers a broader reach than any other social media platform. If you post content or upload videos daily, you can grab the subscribers’ attention.  
In this blog, you will get a few tips and tricks for beginners. Here are the tips and the tricks that you need to follow:

Choose Appropriate Purpose Of Your Channel

It’s the most straightforward task to create an account for posting videos on YouTube. If you want to be a successful creator, you have to be sure about the content you are going to upload. By doing so, you have a goal, and you will work on that part to achieve them. 


Keywords play a crucial part in all the internet-based platforms. Just like SEO or search engine optimization, you have to use the keywords in the videos that can also describe your content. Don’t use keywords randomly. First do research work and analyze the keyword, and if you find that it appropriate, use it in your content. 

Keywords are a group of words that can help the viewers in finding specific channels and videos. Don’t be totally dependent on the online tools as sometimes it is not reliable.
If you correctly add keywords to your channel, then there are chances that you would get more subscribers and viewers. 

Creating Your Content

After getting the type of content and keywords, start preparing videos that will be uploaded on your channel. But be sure that your channel should not violate any policy of YouTube; Otherwise, they will not monetize your channel. 

Raw videos never get too much hype, so you need to edit the videos from video editing software like Adobe Premiere Pro.

Try to trim the unnecessary part of the video, and you can also use the transitions that can engage the viewers. 

Before opening the channel, it is suggested that you should create content for at least 2 weeks that would help you to upload your videos at regular intervals. If you upload consistently, then you can create more engagement on your channel, and you will also get more subscribers and views as well. 

Creating an account on YouTube

Now, it’s time for creating the account. It’s not a tough job as you just need a Gmail account to sign up for YouTube. After that, choose the kind of account (Professional or Business).
For the verification of the channel, you need to describe your channel like basic information about it. It’s unnecessary to add a banner, but you can add it to make your page more attractive. The banner size should be 2560*1440p. 

Organize And Create Playlists For The Viewers

After uploading any video on YouTube, you just have to look at the video section. A good content creator always tries to arrange the videos in different parts to help the viewers watch the specific videos. 

For instance, when you visit any library, you will see that all the books are arranged according to the subjects, topics, and the latest arrivals. So, you have to do the same thing with the videos on your channel. If you want to upload videos in subparts, you must follow the order of the videos and try to keep it in one section. 

For that purpose, you can also create a playlist on your channel. It helps you to provide the collection of all the videos from your channel for your viewers. Give a specific name to your playlist. 

Optimize Your Channel

It is one of the crucial aspects that every content provider might need to work. Optimization is one of the ways that can help you in getting the idea about the engagement, watch time, average watch time, re-watch, and many more. It is like doing the full analysis of the channel. 
It would also help you to make necessary changes in the videos that you have uploaded or will upload shortly to gain popularity. 


If you follow each step mentioned above, then you can achieve fruitful results from the videos uploaded on the channel. These steps might help you in making your work a little bit easier and upload videos as per the official policy of YouTube. 

Charlie Wilson is a Norton expert and has been working in the technology industry since 2002. As a technical expert, Charlie has written technical blogs, manuals, white papers, and reviews for many websites such as

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About Nishant Gujjar Professional   SEO Executive

824 connections, 38 recommendations, 2,300 honor points.
Joined APSense since, December 3rd, 2018, From South, Delhi, India.

Created on Jul 16th 2020 03:02. Viewed 488 times.


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