Articles
Become an e-Preneur (ecommerce entrepreneur)
by Malvika P. Researcher of Buildabazaar
So, ‘What are you going to do with that million dollar idea?’
A very prominent question we often encounter when a great idea is buzzing in our mind giving us sleepless nights. We keep fiddling with it and the thought of its execution incessantly for days, but sooner or later due to lack of resources, planning or finances, that too bites the dust, and we carry on with our mundane life.
The next time you have one such idea, do not flush it out like the others, for the digital world is here for your rescue. The internet boom, increasing online shoppers, unmatched security, parallel support structures and brilliant platforms like BuildaBazaar are at your service, giving wings to your ideas to scale newer heights in the market.
Gone are the days when you needed a proper brick and mortar store as your office or for your store, the trend is reversing these days, it is now the success of a business over internet leading to formal establishments. Infact major brands like Youtube, Google, Linkedin, Infibeam, Amazon, Facebook, etc., have all started from the work desks of game changers of the virtual world.
If you are thinking of being a part of this major league, then going digital could be your best option, even if you already own a business establishment.
Let us take a look at the benefits of an e-store:
# Small is Large
When it comes to having an online website, your brand is as good as any major brand, for example, if you have a digital fashion store, your website can be far more beautiful and interactive than a Gucci or a Versace store. In the virtual world, your website’s popularity depends more on ease of accessibility, and User experience.
# No physical store needed
A lot of top entrepreneurs operate from the comfort of their home due to a great online business website. All you need is a popular product/service and an awesome website with a great marketing strategy to promote it. A Phenomenal amount of cost is reduced due to the virtual market, along with a reduced rate of dead stock and overheads.
# Increased reached to consumers
For your online business, you can choose a domain depending on the scale of business spread you are intending for, You can sell locally or globally.
# 24 × 7 Business
With an e-store, your customers can approach you anytime due to 24×7 access to your website. This means your business works even when you are asleep!
# Visibility
With an online store your brand’s visibility will increase, and in case you have excellent SEO support then be ready to encash the business avalanche coming your way. You can market your product/brand/service using social media and bulk mailer facilities, thus reducing your marketing cost.
The big question that arises now is ‘HOW TO GET STARTED?’
It’s not at all difficult. It doesn't matter if you are a ‘baker’ or a ‘maker’ a ‘speaker’ or a ‘seller’. A website/webstore will always accentuate your brand, let us see how:
# The Product/Service:
When it comes to deciding on a product you can either choose from any popular product/ Service or create your own. However there are certain ways of managing this, either you manufacture the product, source it from a wholesaler or simply connect with a drop shipper who would take care of it all on your behalf, you simply need to sell the product through your site. There are also options for listing other e-commerce companies product on your portal. infibeam.com is one such company which lets you list its product on your website.
# The market:
Before you build your e-store or website do a very careful analysis of the demand for your product/service. Being aware of your market segment will provide you with an added advantage. There are two ways of choosing a product, either you go for the most popular product segment doing the rounds or you can go for a niche product. Social media, online survey, trends, etc., will help you in deciding on the product or service.
# Competitors:
Having a hands-on knowledge about your competitors is very important. Tracking their performance and activities will keep you updated about the market trends and you could define your strategies accordingly.
# The company:
The company’s name, the logo, legalities, etc. are some of the most important elements that need to be in place to before you venture online. List down your entire business plan, starting right from the company’s name to selling online. Prepare contingency plans along with the order to delivery cycle and post delivery services.
# The website:
Now, this is the most important element of your online business. Having a world-class online store is equal to half the battle won. Creating a beautiful website is an art, a wonderful website is a combination of a good theme and great content. There are some good platforms like themejungle.ooo which provide free website templates, you can use these and create a wonderful store.
Creating a website is no rocket science, until and unless you are on the right platform. When we say right platform, we mean a brand that takes care of your end to end activities related to developing a site, it may include booking a domain, defining the creatives, integrating services, securities etc. You can connect with good digital platforms to get it done, Buildabazaar is one such leading online Platform which can launch you to success.
# SEO/ Promotions:
Once you go live, that will be the first step of your business. The real game changer is the SEO activities that will give you the visibility. You will have to get acquainted with strong SEO knowledge or you may hire professionals to do so, this will ensure your visibility in online search.
Apart from this, constant social media promotion is also important. Do not forget an active social page is symbolic of a thriving business. Your brand has to be present on all the leading social platforms,like facebook, linkedin, twitter etc.You can further utilize bulk mailing facilities to connect with your existing customers. Do ensure that your customers don't forget to write reviews and testimonials, this will be your direct promotion.
So are you ready to storm the virtual market with you big idea? We would love to hear about it.
Do share your success stories with us, and if you have liked the article leave a comment below.
Go on, Get Creative and don't let that big idea wither away!
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About Malvika P. 
Researcher of Buildabazaar
26 connections, 0 recommendations, 93 honor points.Joined APSense since, January 16th, 2018, From Ahamdabad, India.
Created on Jan 17th 2018 00:43. Viewed 801 times.
Yes...Having a hands-on knowledge about your competitors is very important..we need good idea about our competitors so can make our path clear.
Jan 17th 2018 00:55 1 Likes