Beanie-Branding; The New Fashionable Marketing Solution

Branding as an advertisement tool has been attributed to the growing success of various companies. The emotion a brand creates among its users is the driving force behind the continued growth of a well-known trademark. Some of these trademarks are integrated into the everyday fashion items. Form shirts to backpacks, jumpers to sweatshirts, and now beanies. Beanies are an everyday fashion accessory, especially during the cold seasons.

Clients and designers work together to in designing a beanie to suit the client’s preference. A customer has the option of selecting a beanie’s designs from an already existing beanie catalogue or creating a beanie custom design with the help of a designer. Further, add-ons that include pom-poms, leather patches, brim-tags, and iron patches can be added to the design to complete the beanie’s unique identity.

Branding in fashion is picking up pace. The use of branding in fashion capitalizes on the simple fact that individuals relate more to a brand if it is present in what they find useful. Clothing fits that criterion. Companies that have used the beanie marketing strategy have seen a surge in the mark-up margins of up to two times to an upwards of five times previous mark-up values. Furthermore, a logo beanie with pom offers a more relatable and fun way to increase a brands presence and recognition.

The manufacturing of a beanie is a four stage process that begins from beanie type and selection all through to the delivery stage.

1)    Beanie Selection
This stage introduces customers to an expansive beanie portfolio. From here, clients get to view and pick up the designs and styles they prefer, such as custom beanies with a patch.

2)    Designing Stage
Once the selection is done, designers consult with the client about the colors, materials, add-ons and the overall shape and size of the beanie.  

3)    Refine and Approval Stage
The designers develop a sample of what the final beanie would look like. The client then can make any adjustments to suit the desired look of the beanie.

4)    The Order Stage
Once the beanie has met the client’s expectation, the manufacturing process begins based on the customer’s order.

Marketing with beanies is one of the best and latest marketing strategies that can be combined with traditional methods to increase your footprint in your market space and it is all available to you.

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