BCG Matrix Template-How It Works For Your Business

Posted by Omair Iqbal
4
Dec 10, 2013
983 Views
Image In business there are many stages comes when it necessary to take decision, so in this decision making process there are some business management tools can help you to make your decision precise and beneficial. BCG Matrix template is one of the best template that helps you to take right decision. Here i will tell you how it works.
This matrix have four parts and two corresponding lines. vertical line show market growth rate and horizontal line show market share.
  • Dogs-if your business appears in this part it means you have low market share and low market growth rate. So it is recommended never invest more money in this business that has lowest opportunity.
  • Cash cow-if your business appears in this part it means that you have high market share but low market growth also has less business opportunity. Don't waste your money to invest on it.
  • Stars-if your business appears in this section then its mean that you have high market growth rate and high market share also has more opportunities then others. This is the best situation you can invest more capital to gain more profit also you can get investment from other clients and partners.
  • Question mark-question mark part is very complicated because if your business appears in this section it means that you have low market share but high business growth rate. So, before you put more money on that business you should take a look again on market trends. Although it has potential but no body will invest on it.  
Basically BCG Matrix is a portfolio of your business you can also use it for your project but remember it has some negative points too. Like if market is being saturated or shrinking then it can not give you accurate results or if market trends is changing then you should do research before you invest on that business or project.
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