Basics of tactics in Digital Marketing.

•    Content marketing:

For retrieving traffic and generating brand awareness, and for the lead generation, whatever the content you prepare is content marketing. There are various strategies that are adopted for content marketing.

•    Search engine optimisation SEO:

For securing higher ranks in the search engine, and that process with which you increase the organic traffic is called as search engine optimisation.

•    Inbound marketing:

Using the online content, the process in which you reach the customers by attracting them with the suitable content and convert them to potential customers is called as inbound marketing.

•    Social media marketing:

When you promote your product/ brand or business through the various channel sin the social media, in order to increase brand awareness, generate leads and traffic for your website and business is called as social media marketing.

•    Affiliate marketing:

This is a type of marketing in which you receive a commission when you promote other’s products or the business on your website and this is entirely on performance based.

•    Pay per click:

Google AdWords is one of the most common types of the pay per click method. In this method, the traffic is driven to the website and the publisher is paid when your ad is clicked by the viewer or the user.

•    Native advertising:

These type of advertisements are nothing but the content lead advertisements that are featured on the platform with the other non-paid content. There are many examples for this and Buzz Feed is one of the famous amongst them.

•    Marketing automation:

This is a software which works with an inbuilt goal of automatic marketing actions. The task that is automated and that which are repetitive such as social media, emails, and other website actions are done through this.

•    Email marketing:

For communicating with the lead customer and potential customer, you connect them with emails. This is usually used for promoting content, updating the customer about the new arrivals, offers and also the events that are ahead.

•    Online PR:

This is similar to the conventional pr but done in the online space. The blogs are published and the online coverage is restored with this method.

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