BASIC SEO TERMS FOR BEGINNERS
SEO is the process of increasing traffic to a website through improving (organic/unpaid) listings .Search Engines such as Google, Bing and Yahoo for target SEO keywords. When you get to the really sharp end of SEO, with lots of sites varying for the top places on highly competitive terms, SEO professionals spend a lot of time running tests and analysing data to try and work out how the search engine algorithms work. That specific time-based intelligence doesn’t concern us here, but obviously it pays to have some insight into how search engines in general work, and it’s actually fairly straightforward! So its necessary to be aware of basic SEO terms before beginning the research relating to our competitors sites .
It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. The higher a website naturally ranks in organic results of a search, the greater the chance that that site will be visited by a user.
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