Automated Text Messages: An engagement tool for your audience

by Devid Henary Software Developer

One of the popular marketing strategies automated text messages allows you to reach customers via prescheduled text messages, streamlining your marketing efforts. There are many types of automatic text messages, including action-based or criteria-based messages.

A big advantage of automated text messages is that they are an easy, effective, and powerful tool for keeping your audience engaged.

Here’s how you can make this marketing strategy useful for your business.

1.      Connect with your audience:

This type of broad, automated can help you in collecting data and in setting up your future campaign steps according to your audience behavior patterns. In order to text message campaigns get a better understanding of consumer behavior and track down their data and analyze it, you can attach links of discount codes, personal URLs in the text messages. And, every time a customer clicks on it your job will be done.

These kinds of personalized, automated messages will help you in keeping your customers engaged with special offers, coupons, discounts, new product updates, and more.

2.      Tailor Text Message Marketing using Personal Data:

Text messages can help you in a great way when it comes to gathering information/data about your customers. They can help you in conducting brief surveys that enable your business to gain all the needed data like their date of birth or their anniversary day or something else. You can use the data in programming triggers for follow-up text messages.

3.      Use Text Messaging to Boost Consumer Satisfaction:

Ensuring customer satisfaction is important and you need to make sure that everything is in line. A thank-you message and a discount code can strengthen your relationship with your customers making them feel positive about your platform. You can also build up a survey on finding out the reasons for an unsatisfied customer who might have registered a complaint regarding certain products or services. In this case, you can use a discount coupon as a medium to compensate.

Points to figure out the success of your marketing efforts:

1.      Have a clear call-to-action:

For making your SMS marketing a success you need to make sure your SMS is effective, brief, concise and have a clear call-to-action a discount coupon, a link, or an invitation to visit an online store. It leads to a higher level of engagement.

2.      Customize Messages:

Customizing your messages can play a great role here. Divide and segment your subscriber list so that users only receive offers relevant to their demographic, preferences, and buying patterns. Make sure your message doesn’t look like spam.

3.      Keep your content interesting and your message length strategic:

No one likes a lengthy text. So, to prevent your customers from getting bored or annoyed by your lengthy texts, you should be creative. Vary your offers, throw in an occasional giveaway or raffle, and don’t underestimate the power of engaging microcopy.

4.      Always get permission and provide an unsubscribe option:

Nobody likes a guest without an invitation. Sending texts to users who are not subscribed to you is considered irrelevant spamming. That kind of unwanted texts won’t lead you anywhere with your marketing campaign. It is okay if your subscribers are low in number, try to make that low number of customers engaged with your brand instead of sending unwanted text to the unsubscribed ones.

Always include an unsubscribe option. It is a legal requirement and also a necessary option for people who want to opt out.

 

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Created on Jul 7th 2021 10:01. Viewed 372 times.

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