Augmented Reality – Reliable Marketing Tactic for Brand Promotion

by Aditya Singh Augmented Reality Marketer

According to Wikipedia, the definition of augmented reality is direct or indirect view of real world environment or physical world environment, whose contents are enriched or enhanced by the addition of computer assisted sensory inputs such as audio, video, graphics and GPS data. By the definition of Wikipedia, we gather that this is indeed a technology of the future given to its having the ability of enhancing sight of a real world setting. This is because of the reason that brands and marketers are leaving no stone unturned to maximize the latent potentiality of this technology to spearhead the success of their campaigns to garner customers’ response as much as possible. And, the ability to enrich the content of real world is one of the best augmented reality examples of this technology.

The reality presented by AR is felt subjectively intangible or abstract because of the reason that it is associated with virtual reality of the object interpreted in digital manifestation. Also AR is not entirely associated with the virtual reality, as it typically superimposes the reality of any real world in semantic way, thereby offering augmented visualization of the source. This is technical, and so, whatever happens may be beyond the ken of a common men.

With that, I mean to state the process of creating enriched view of the real world taken in the perspective of the technology. In other words, the view represented through this technology is evocative and intangible. Sometimes it is also denoted as the technology of future by experts.

As discussed before, enhanced reality is being integrated into the marketing campaign of leading brands around the world. This is because of the effectiveness and novelty of the technology. Considering the AR being integrated into the product of a certain brand, a marketer has to believe that the kind of AR technology suitable for it or whether or not it will complement the underlying concept of the brand promotion.

Having said that, a tactic and accurate marketing strategy is vital to promote your brand using the Augmented Reality technology in order to leverage the most of it with regards to making the campaign successful. It is also very important to consider the cost involved when integrating AR to brand promotion. This means having an anticipation whether the investment is cost-effective.

It should be born into mind that campaigning using the technique of AR is substantially reliable and comparatively cost-effective and productively very reliable. No other type of marketing strategy has been able to give immediate success of a brand campaigning as the one done by AR. This is reason why it is counted best among the rest of the methods deployed into campaigning a brand.

Hence, augmented reality examples denote the very virtuosity and novelty of AR technology in terms of brand promotion. Deploying this technology into marketing campaign is one of the best and most cost effective systems that you can rely upon.

Aditya Singh is a proficient & experienced author and has been working in this field for a long time. He has written numerous articles and blogs on topic related to virtual reality, mobile augmented reality, 3d projection mapping and a lot of others as well. For more visit his blog on Augmented reality companies.