Asia Pacific Handset Shipments, Vendor Market Share, Strategies and Key Trends Q3-2011
This report and its associated database
provide an in-depth assessment of handset shipments, vendor market share,
strategies and key trends in Q32011 for the Asia Pacific region. The
Asia Pacific region witnessed 172.56 million units which was a massive 24.91%
increase over the same period in 2010 (138.15 million units). As a result, the
full year 2011 is expected to be a record one. By contrast the Q3 2011 handset
shipments fell in North America by 6.63% over the same period of 2010 and by
1.51% in Central and Eastern Europe but these declines were more than
compensated for by the dramatic rises of in Asia Pacific as well as in Latin
and Central America (23.39%) and in the Middle East and Africa (45.58%)
resulting in overall Q3 shipments worldwide that grew in Q32011 by
14.86% over Q32010. Within Asia Pacific, quarter 3 has witnessed great changes with
vendors with several making announcements of new products, new operating
systems and new functionality in a drive to generate sales ahead of Q4 demand.
There are now active battles being fought by all vendors to capture, maintain
or win back market share but these are unlikely to immediately threaten the
Nokia and Samsung lead positions although Nokia may continue to see a declining
market share. In terms of the key players and market leaders, Nokia has
achieved a Q3 2011 market share of 28.27% of all shipments to Asia Pacific and
while it remains in poll position, this share is down on all previous Q3
volumes in this marketplace as it is in battle with so many aggressive
competitors. By contrast, Samsung in second place with a Q3 share of 17.09 is
33% up on the same time last year and is thus gradually increasing its share
and slowly eroding Nokias lead. ZTE has come from nowhere in
2009 to third position in Q3 2011 with shipments of 9.15 million units and a
5.33% share in Asia Pacific that is set to further challenge both market
leaders. Similarly, Huawei is fighting aggressively and has captured a 4.33% Q3
2011 share and is also set to make its mark hereafter. Apple continues to make
good inroads with its iPhone series and while its Q3 share of 3.16% is down on
both previous 2011 quarters, it is double that of the same period last year.
Like Nokia, Sony Ericsson is losing out to the competition with a declining
market share although its Q3 performance has been a substantial improvement
over recent times reaching a 2.46% share with 4.22 million units; 50% on the
same time last year.
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