Are you using Web Page Rotators correctly?

Posted by Randy Howard
4
Nov 4, 2012
536 Views

Webpage Rotators provide the function of rotating several webpages with the use of one URL.

This can be a great way to promote several products, webpages, biz ops, etc. providing they are used correctly.

The method that I will share with you requires a little bit of effort to set up but will allow you to maximize your marketing efforts by using a webpage rotator.

It is imperative that you use a webpage rotator for all your advertising/marketing efforts so that you do not waste your time, effort and hard earned money.

Let’s set the scenario so that you can understand why a webpage rotator is imperative to your advertising/marketing efforts.

You have a product that you want to get in front of as many people that you can.

You decide to create three different sales pages for the product that outlines the product and their benefits in a different way. You also set your sales pages up with a different identifier to track the results of each page. You do this to see what sales page gets better results.

You can take each sales page and market each one individually causing you to do three times the work and when you decide which sales page produces the best results for you and stop promoting the other two sales pages, which are still good but they don’t produce the same results causing that advertising to be a waste of your time and efforts.

Let’s take a different approach to the same scenario and use a webpage rotator.

You take your three sales page URLs and place them inside a rotator. This gives you one URL to advertise instead of three. You have already reduced the amount of time being spent to promote your three sales pages individually.

When someone sees your advertising and are attracted enough to click on your ad one of your three sales pages will be displayed. After advertising/marketing your rotator URL all over the place, you get your results and now know which sales page is producing the best results.

With a rotator you simply delete the other two sales pages URLs from your rotator and now all your links that have already been placed will display your best sales page.

If at a later date, the product that you were advertising is no longer available – if you had been promoting that product directly without using a rotator system – you will have to hunt down and change all those links one by one, which is time consuming and a lot of work. However by using a rotator system all you will need to do is update the URL's inside the rotator and all your advertising that you have done will now show your new sales page without wasting your advertising efforts.

Rotators also allows you to reduce the length of your affiliate/product long URLs. You can use a URL shortner however you don’t have to much control over your URLs with shortners.

The best method to use is a function found in webhosting services called a redirect.

A redirect has many advantages and benefits to using it. The main benefit is it allows you to market within your brand completely.

For example;

Here is your sales page URL: http://yourwebsite.com/yoursalespage.html

Here is your rotator link at CoopMG: http://coopmg.com/r/yoursalespage

You now have three options on how to use your rotator link – directly, through a short URL service, or through your own branding.

Here is your sales page shortened with a URL shortner system: http://wmturls.com/yoursalespage - this promotes WMTURL.com shortner service

Here is your sales page using a redirect from your hosting service: http://yourwebsite.com/salespage - this promotes your website allowing you to maintain your brand.

As you can see a redirect provides you the best option to use when promoting your webpage rotator because it maintains your branding.

Now let’s talk about what is not so good with webpage rotators.

Many webpage rotators have banners circulating at the top of the screen. This can take attention away from your webpage being displayed and may even direct the individual who was attracted to your ad in the first place, away from your webpage thus reducing the effectiveness of your marketing efforts and may even waist your advertising dollars.

Free or Paid webpage rotators that offer rotating banners make money by selling these banners to their members. Many do not pay any commissions on these banner sales and getting their members to do the marketing for them.

Regardless if a webpage rotator is a paid or free service - you should only use a web page rotator service that does not display ads across the top or anywhere else on the page unless you are getting compensated for your marketing efforts.

Many traffic exchanges, text ad exchanges as well as other advertising/marketing websites do not function properly with the use of rotators with ads because they break frames. These marketing websites will not allow you to use a rotator in them that causes their systems to not function properly resulting in your rotator to be not as effective by reducing your marketing usability.

CoopMG.com offers a webpage rotator that is ad free period. We do not sell or rotate banners on our webpage rotators.


What you SHOULD NOT DO with webpage rotators.

You should not add a bunch of different splash pages for a bunch of different systems or programs and the reason is that by doing this you are reducing the focus of one item/sales page/site/program/etc. which usually results in no sales or signups.

And here is why: When you focus on one item/sales page/site/program/etc. your marketing efforts is 100% on that item/sales page/site/program/etc.. By adding just one additional URL that is not related to each other you reduce the focus by 50% for each URL. And when you add additional URL's for different item/sales page/site/program/etc., you reduce it even more.

Do yourself a favor and DON'T DO this. It is a complete waste of time, effort and money.

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Comments (5)
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Oswald Rodrigues
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writemaster.gumroad.com

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Micah Wallace
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OWNER

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Scot Gardner
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Business Owner

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Joe Sansoucie
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Advertising Your Business Is My Business

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Paula van Dun
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Retired

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