Application development; a new phenomenon crucial to business success?
With the number of smartphone users continuing to grow exponentially, application development has increasingly become central to the marketing strategy of any successful business. With a recent study finding that 86% of time spent online via smartphones is spent using mobile apps, smart and effective application development is arguably now the key.
What an application brings to your business-
With over 100 billion apps ranging from business, social, games, entertainment, education and lifestyle downloaded from the Apple Store alone, pursuing application development for your business is now critical for business growth, though significantly, it remains the case that the most successful marketing infrastructure will encompass applications alongside traditional websites, as well as the use of social media.It must however be noted that SMEs which effectively use mobile services account for 25% of the market and are in fact seeing their revenues grow up to twice as fast as their closest competitors.
Three key benefits of pursuing application development:
• Build your brand, expand your network and propel growth:
Being featured on an app store in itself increases awareness, however, more importantly, apps can be intertwined within the social media platforms of a business.
The use of social media within this context allows for customers to easily post, share and tweet about a business’ services, as well as eye-catching blogs and articles.
Through an app, your brand remains prominent; applications downloaded to mobile devices provide a more streamlined method for businesses to keep users up-to-date with key information such as new services provided and promotional offers.
Application development also provides a unique opportunity for business to demonstrate products and services in a more creative way and subsequently stand out from the competition.
• A more convenient user experience:
Alongside mobile responsive websites, application development provides an improved user experience; a study has shown that consumer confidence in a brand, is increased by a professional, well-developed application.
Customer retention and loyalty is also increased by a positive experience which results in simple and easy usage on the part of the customer.
Unlike websites, applications offer the prospect of offline access for all, or some features; with people constantly on the move and needing to make the most of their time, application development makes user operations simple and effortless.
• Generate revenue:
Application development, not only serves to grow your business, but can also serve as an additional direct source of revenue.
There may be a small fee to download an application, though this may in fact decrease the popularity of the app.
Mobile advertisements of non-competitors can be added to the app to not only showcase your own wide-reaching personal network, but also a means of affiliate marketing.
Dependent on the nature of the business, the application can provide the facility for online payment in a secure and trustworthy environment, serving to induce faster transactions as well as higher conversion rates.
A word on B2Bs:
A common misconception is that application development is only something that B2Cs should pursue. In fact, the benefits of application development also exist for B2Bs, though the nature of these benefits is slightly different.
B2Bs can also use apps to propel growth and generate greater custom, however, a more interesting way in which B2Bs can utilise apps is to assist their own workforce; through an app, the workforce can demonstrate new products and services to clients in impressive style, without the need for bulky laptops.
Furthermore, apps can serve as another great way in which B2Bs can expand their network in two significant ways; firstly by connecting with prospective clients, but also by connecting with other service providers; key to enhancing the scope of the business.
How Digital Cousin can help:
Digital Cousin provide comprehensive application development, alongside website development, eCommerce development and database development and management. Through our expertise across a plethora of platforms, we can manage all of your online development needs. Most importantly, by remaining at the forefront of digital technology, we understand that application development goes much beyond creating a carbon company of a pre-existing website, and instead emphasise the need to create a clear, coherent and professional online marketing infrastructure to effectively propel the growth of your business.
What an application brings to your business-
With over 100 billion apps ranging from business, social, games, entertainment, education and lifestyle downloaded from the Apple Store alone, pursuing application development for your business is now critical for business growth, though significantly, it remains the case that the most successful marketing infrastructure will encompass applications alongside traditional websites, as well as the use of social media.It must however be noted that SMEs which effectively use mobile services account for 25% of the market and are in fact seeing their revenues grow up to twice as fast as their closest competitors.
Three key benefits of pursuing application development:
• Build your brand, expand your network and propel growth:
Being featured on an app store in itself increases awareness, however, more importantly, apps can be intertwined within the social media platforms of a business.
The use of social media within this context allows for customers to easily post, share and tweet about a business’ services, as well as eye-catching blogs and articles.
Through an app, your brand remains prominent; applications downloaded to mobile devices provide a more streamlined method for businesses to keep users up-to-date with key information such as new services provided and promotional offers.
Application development also provides a unique opportunity for business to demonstrate products and services in a more creative way and subsequently stand out from the competition.
• A more convenient user experience:
Alongside mobile responsive websites, application development provides an improved user experience; a study has shown that consumer confidence in a brand, is increased by a professional, well-developed application.
Customer retention and loyalty is also increased by a positive experience which results in simple and easy usage on the part of the customer.
Unlike websites, applications offer the prospect of offline access for all, or some features; with people constantly on the move and needing to make the most of their time, application development makes user operations simple and effortless.
• Generate revenue:
Application development, not only serves to grow your business, but can also serve as an additional direct source of revenue.
There may be a small fee to download an application, though this may in fact decrease the popularity of the app.
Mobile advertisements of non-competitors can be added to the app to not only showcase your own wide-reaching personal network, but also a means of affiliate marketing.
Dependent on the nature of the business, the application can provide the facility for online payment in a secure and trustworthy environment, serving to induce faster transactions as well as higher conversion rates.
A word on B2Bs:
A common misconception is that application development is only something that B2Cs should pursue. In fact, the benefits of application development also exist for B2Bs, though the nature of these benefits is slightly different.
B2Bs can also use apps to propel growth and generate greater custom, however, a more interesting way in which B2Bs can utilise apps is to assist their own workforce; through an app, the workforce can demonstrate new products and services to clients in impressive style, without the need for bulky laptops.
Furthermore, apps can serve as another great way in which B2Bs can expand their network in two significant ways; firstly by connecting with prospective clients, but also by connecting with other service providers; key to enhancing the scope of the business.
How Digital Cousin can help:
Digital Cousin provide comprehensive application development, alongside website development, eCommerce development and database development and management. Through our expertise across a plethora of platforms, we can manage all of your online development needs. Most importantly, by remaining at the forefront of digital technology, we understand that application development goes much beyond creating a carbon company of a pre-existing website, and instead emphasise the need to create a clear, coherent and professional online marketing infrastructure to effectively propel the growth of your business.
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