Apple TV 32GB - 4th Generation

Welcome to the new Apple TV. It’s where TV is headed.

The future of television starts here. You already use apps like Netflix, Hulu, HBO NOW and WatchESPN to watch TV on your mobile devices...and that’s where TV on your big screen is headed. The new Apple TV is designed around this reality.

A TV experience you’ve never experienced.
Until now, finding a movie or show to watch was a burden. You had to do all the scrolling, button pushing, searching, and digging. The new Apple TV is designed to take the work out of watching TV. Simply ask Siri to find something for you. Bypass all those confusing buttons with a swipe of your thumb. It’s an experience that makes you feel like you’re interacting directly with the screen, even though it’s on the other side of the room.

Feel fully immersed in your screen. Even from across the room.
Many of the products we make — iPhone, iPad, Apple Watch — are built around the same profound experience: connecting you directly with what’s on your screen. Simple, natural movements of your finger play a big role in that. But how do you create that same immersive experience with a screen that’s hanging on the wall 10 feet away? The new Apple TV interface solves that fundamental challenge by using Touch and voice to re-imagine how you interact with your TV screen.

Touch. The most natural way to navigate.
The glass Touch surface on the new remote was engineered to provide an experience that feels both fluid and precise. What your finger does on the remote is exactly and immediately what it does on your screen. It’s so natural, in fact, that your eyes don’t even need to look down. You never have to hunt for a button to press or have a light on to see.

Voice. The most efficient interaction tool ever.