ANA Certified MBE vs. WRMSDC Certified MBE: What’s the Difference?

The world of business is constantly evolving, and diversity and inclusion have become critical components of success. Companies are recognizing the value of partnering with minority-owned businesses and are seeking out vendors who can offer unique perspectives and diverse solutions. Two key certifications for minority-owned businesses are the ANA Certified MBE and the WRMSDC Certified MBE. In this article, we will explore the differences between these certifications and what they mean for businesses.

What is an ANA Certified MBE?

The ANA (Association of National Advertisers) is a leading trade association for marketers and advertisers. The ANA's Supplier Diversity program aims to increase the representation of minority-owned businesses in the advertising industry. The ANA Certified MBE designation is awarded to businesses that are at least 51% owned, controlled, and operated by a minority individual or group, as defined by the U.S. Census Bureau. To qualify for the certification, a business must also pass a rigorous review process, which includes an examination of financial statements, legal documents, and references.

What is a WRMSDC Certified MBE?

The WRMSDC (Western Regional Minority Supplier Development Council) is a nonprofit organization that certifies and connects minority-owned businesses with corporate members. The WRMSDC Certified MBE designation is awarded to businesses that are at least 51% owned, operated, and controlled by a minority group member or members. The certification process includes an evaluation of the business's ownership, management, and operational practices.

Key Differences between ANA Certified MBE and WRMSDC Certified MBE

While both ANA and WRMSDC certifications are valuable designations for minority-owned businesses, there are some differences between the two. One key difference is the industry focus. ANA certification is specifically geared toward the advertising industry, while WRMSDC certification is more broad and applies to any industry.

Another difference is the geographic focus. The ANA is a national organization, while the WRMSDC focuses on the western region of the United States. This means that the WRMSDC certification may be more beneficial for businesses located in the western region.

Additionally, the certification process for each organization differs slightly. While both require a thorough review process, the ANA certification includes an examination of financial statements, legal documents, and references, while the WRMSDC certification evaluates the business's ownership, management, and operational practices.

Which Certification is Right for Your Business?

Deciding between ANA Certified MBE and WRMSDC Certified MBE depends on your business's needs and goals. If you operate in the advertising industry and have a national presence, ANA certification may be the better choice. However, if you are located in the western region of the United States and operate in a variety of industries, WRMSDC certification may be the way to go. Both certifications can provide valuable networking opportunities and can help your business stand out in a competitive marketplace.

Conclusion

In conclusion, ANA Certified MBE and WRMSDC Certified MBE are valuable certifications for minority-owned businesses. While both certifications have similar requirements, they differ in industry and geographic focus, as well as the certification process. By understanding the differences between these certifications, businesses can make an informed decision about which one is right for them.

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Created on May 10th 2023 04:47. Viewed 127 times.

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