An easy way to make your business' outreach stand out

In the recent past, many social media applications such as Facebook and Twitter have flooded the marketing industry. One could think that old methods such as email marketing are almost dead, if not dead already. However, the contrary is real. Most people like using emails as they are fast, convenient, safe, and have an official appeal.

Most businesses use emails as one of their marketing strategies. Therefore, to make your business’ outreach stand, you must design an attractive and unique email to eliminate the risk of being ignored and deleted by the recipient. A well-designed email and properly arranged email marketing campaigns form the best tools to reach out many people.

There are many ways to design your email and make your business noticeable. Here are some of the designs you can implement with your email.

Use animations and GIFs to deliver a message

People are prone to ignore an email full of words. However, a business that uses animations to deliver a message is more likely to get new clients. Animations deliver the intended message perfectly. Creative images are memorable. When using animations, ensure you use a neutral background that does not distract the reader from getting the main message.

Use strong colors

Vibrant colors attract people’s attention. Select colors and blend them with images that display the message perfectly. You can select brightly colored backgrounds and blend them with dull colored frames to display the work effectively. Use of colors directs the eye to move to the main message. Bright colors are usually used with minimal elements.

Color blocking and tinted colors

If you want a sophisticated or modern design, you can try color blocking for tinted colors for your email. The colors have to be blended well to ensure the message comes out clearly.

Design a shiny email header

When it comes to the email header design, it is important to note that it is the first thing a reader looks at. Therefore, it has to be captivating. Use carefully selected colors that leave a vivid image in the reader’s mind.

Maintain simplicity

Despite the fact that you want your email to stand out, do not overdo it. Eventually, you still want your message to be received by the recipients in a clear way. One of the best ways to achieve simplicity is by using white space and placing a central focus on the product. A great email design is one with a simple structure and fewer elements.

Keep it organized

The email should have an effective layout that displays a lot of information in an organized and tidy manner. The images should be given enough space to prevent clutter and avoid overwhelming the entire design. The email design should be beautifully designed and easy to read.

Personalize the email

There is a myriad of ways you can personalize an email without using the recipient’s name. Forget about sending personalized email greeting as that is a dying technique that most people ignore especially at these times of rampant cybercrime. Sending an email to a client does not establish the familiarity. Faking familiarity with a potential client can do more harm than good.

A relationship is one of the most significant factors in email marketing. However, it takes time to build a relationship. Relationships are established in real life. Some forms of personalization such as utilizing demographics and purchase history of an individual can help a business reach out a larger audience.

Timing

This is another factor that every business should consider when it comes to using email marketing. Quality emails are written during working hours but the emails sent between 8:00 p.m. and midnight have the highest open rates. Additionally, emails sent over the weekend have a high open rate. Sending emails at a time when they are more likely to be read will help you market the business and stand out.

Email marketing is among the most effective tools a business can utilize to stand out. The rule of thumb is to reduce the words and let the images pass the message.