Smart devices and smartphones are slowly transitioning
to the realm of Artificial Intelligence. Data scientists and technologists are
researching in the field of AI to mimic human intelligence. There are many
devices created to respond to human commands. This intelligence is created by
scientists with cognitive learning and problem-solving. AI has already made its
debut in the fields of computer science, medicine, film, and media, military
and defense system, intelligent devices and robotics. Personalized service in
the media and entertainment industry is used as a potent tool for extension of
brand identity and ability to drive business. It is a powerful input for target
marketing. Personalization of content creates integration across media
platforms like digital video and television.
Digital assistants aid in the discovery of relevant
content. YouTube and Netflix are using AI to transform the entertainment
industry. We are amazed at the smart recommendations of videos on YouTube. All
the suggestions are driven by AI. Netflix uses AI to track pre-watched shows,
searched content to create a custom recommendation of other Netflix shows. AI
is revolutionizing next-generation TV and video viewing. Netflix also
introduced an AI-powered Dynamic Optimizer for video compression without any
perceivable loss in the quality of the video. This is a great solution to watch
high definition content. Home entertainment has also transformed with the
introduction of AI. You can now engage with their personal assistants like Siri,
Google Assistant, Cortana, and Alexa. AI has literally made it easy to track
and analyze the watching patterns of millions of audiences from around the
globe. Major DTH providers are offer set-top boxes with AI Home Assistant. The assistant
offers 95% accuracy on translating voice commands. However, these assistants
cannot interpret difficult and complex questions. For example, to know about
the channel schedule on Kannada news
channel, just ask Alexa.
Its main features include schedule management, information
on weather and traffic and control of IoT powered devices at home. These
devices use AI assistant services like Amazon’s Echo and Google Home. You can
use your AI assistant to make a video call on your TV screen connected to the
device. AI is also incorporated for programmatic TV Ads based on the duration
of previously watched ads, preference of ads watched, and ads skipped. You can
give voice commands to Alexa through the My DishTV app on your smartphone. To
avail online DTH recharge, just
click on the recharge section on this app.
Media and entertainment platforms are changing from
‘watch-only’ to a fully interactive medium. Data scientists are using AI mainly
to analyze the data of viewers of TV shows and to identify customer behavior
patterns. Intelligent machine learning techniques are deployed to suggest
targeted advertisements based on their watching patterns. While we do not know
the future of AI in mainstream media, it will certainly be cost effective and
open a platform to reach a multitude of the audience.