All You Need to Know about PPC Metrics

Advertisers create ads, and later bid on specific search keywords, this helps them to demonstrate an ad on a search engine results page (SERP).

If you have a well-written copy and people are searching for the keyword on which you have bid your ads, you will start getting clicks as soon as the ad is activated.

What makes a PPC metric valuable?

The metrics that directly reflect when you make your company are — valuable PPC metrics. It’s simple and immediate to generate traffic through PPC advertising, get top placement and potential consumers will see your ads first. Also, don’t forget to spend enough.

Valuable PPC metrics

ROI/ROAS

The most important metrics here is your return on investment. Are you receiving more money than you are investing? Before you invest money and show your ads on Google, Bing, etc. make sure you have considered the probable ROI.

Cost per acquisition (CPA)

Also known as Cost Per Action, CPA is how you keep a track on the funds that go into your campaign. The CPA varies based on your ad groups. To reduce your CPA, eliminate any waste keywords that are hurting your campaign.

Quality score

The quality score is an important factor for getting your keywords to rank at a higher position without increasing your bids. Only if you have a higher quality score will Google recognize the ad relevant for your target audience.

PPC vanity metrics

Traffic/impressions

If your campaign’s main objective is to maximize reach, then tracking your total traffic can be easy. Increasing your website traffic is important as you need leads to convert. Ensure your pay per click services are using different kinds of metrics to create value and convert leads.

Click through rate (CTR)

Just like traffic, clicks don’t mean anything if they aren’t converted. CTR enables you to understand how well your ad attracts visitors. Try and improve your CTR and quality score as it is the heart of any campaign. This where hiring a well known digital marketing agency helps you.

Ensure to track the PPC metrics that are leading you towards success because, in the end, the reason you are investing in Google ads is to get more in return.