Articles

All You Need to Know About Corporate Reputation

by Purvi Dalvi Writer


Corporate reputation can be understood as the overall image of a company. The reputation of a company or organization generally depends on its past actions as well as its future activities. The reputation of an organization may slightly differ from one stakeholder to another, but the consensus is more or less the same.

In the past years, corporate companies and organizations did not spend much time and money when it came to managing corporate reputation. But with the media becoming more technologically advanced and the introduction of the internet, the need for reputation management has increased.

Managing corporate reputation does not mean taking care of any negative online mentions that an organization or a company receives. The meaning of corporate reputation now has quite a few implications, and managing corporate reputation involves the handling of the overall image of the business.

How do reputation management services help in maintaining corporate reputation?

Reputation management services advice a company as to how to build and maintain corporate reputation. Such services also train company employees and officials to deal with the crisis, if it does arise. A reputation management service further develops the goals and purpose of the company and offers a positive portrayal to its stakeholders and customers.

What are the benefits of managing corporate reputation?

Some of the benefits of maintaining corporate reputation are-

  • Maintaining stakeholder support, even during the development of an unseen crisis
  • Establishes the company’s reputation in the financial market
  • Helps promote products and services
  • Increases customer preference, because they have developed trust in the company’s products and services.

How to improve upon reputation management?

  • Reputation management services should work closely with the communication team of the company. This will promote customer interaction. Companies should opt to appoint a product ambassador who can effectively promote and attract customers from all backgrounds.
  • Social media today, plays a very important role when it comes to establishing and maintaining the reputation of a company. Corporate organizations should maintain a presence on social media platforms like twitter and Facebook, in order to interact with their customers and advertise themselves. In fact, companies should keep a tab on social media stars and collaborate with them to promote their products.
  • A number of surveys and research should be done in order to establish the stakeholders of the company. This will help the team build a promotion plan for the target audience.


Managing corporate reputation demands the investment of time as well as money. A number of companies designate this responsibility to reputation management services who are more experienced and have a trained team, who are thoroughly invested in their work. Such services help corporate organizations build up their brand and maintain good reputation in the market.


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About Purvi Dalvi Advanced   Writer

81 connections, 0 recommendations, 241 honor points.
Joined APSense since, May 24th, 2017, From Mumbai, India.

Created on Oct 11th 2017 09:52. Viewed 334 times.

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