Affiliates Vs Your Own - Lost Potential
Hi!
This is a continuing from my yesterday´s PR Affiliates VS Your Own. If you havent read it yet, Click Here
Lets
start by looking at the ways in which you may come to promote your
products initially, and in the future through the use of joint ventures.
The first thing that springs to mind right away is simply offering
higher commissions and free product to e-zine owners and marketers with
their own personal lists. In this most basic form, it's amazing what you
can achieve by giving your product away.
The
great thing about this is, although it's really simple to do, it works
brilliantly. You'll have access to huge numbers of people through the
lists others have gathered. Some don't even allow advertising and use
their list as a personal tool for their own products. These lists are
usually highly targeted and very responsive. It's not easy to come up
with the means and methods needed to tap in to this powerful resource
when you don't own your own product.
Having
complete control over a product of your own also allows you to carry
out other joint venture like operations to increase initial profits. As
well as deals and giving away your product to gain access to these
lists, there's a whole host of other ideas you can use.
Having
your own site provides your business with great malleability from the
start. You can personalize certain areas to cater to particular
marketers lists, not only increasing response rates, but this also
increases the chance that your JV offer may be accepted. List owners
like to give something special away to their customers and contacts.
This is something you have the power to do with your own product that
you won't with affiliate programs.
It
should start becoming obvious to you now how much more power you have
with your own product. That little bit of extra work and investment
throws the doors wide open and gives you a lot more to play with in the
short term, and in the long term, which is the next point I'd like to
show you.
Initial
profits isn't the only thing to think about of course, there's a lot
more going on behind the scenes with your own product. That's building
your resources as a business owner that will allow you so much leeway in
the near and far future. First up, I want to talk a little more about
how the 'you brand' is being built. That's people starting to recognize
you as an online business owner.
Check my post tomorrow as I will continue with this series and we will be talking about Branding.
Until then,
Bruno Duarte & Homebiz Essentials
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