Affiliate VS Your Own - Beyond Profits
So
far your own product has allowed you to earn more initially, simply
because of the flexibility you have to do pretty much what you want with
it. It's also built your brand and introduced you to new contacts you
wouldn't have been able to make with affiliate programs and it’s built
the trust that others have in you. All of this that wouldn't have been
possible if you had decided to go down that affiliate program route
before establishing yourself as a somebody.
Something
else is going on in the background here. Something that on the surface
seems like old news, but it's not. It's far from it, and what most
people don't even realize is the humongous effect this can have on their
business. It's that whole quality over quantity thing. In this case it
really applies. What am I talking about?
Ah
you guessed it. It’s building your own client list for you, but in a
very special way. Forget going out and buying leads and stuff like that.
This is different. The deals you've been able to make, the ad swaps,
joint ventures, product giveaways and special sites you've set up have
all lead to something very important, not just a bigger list.
In
this case, we're talking the quality factor. Quality over quantity. All
these people that have already heard about you, and know how good your
product is are going right onto your list when they visit any of your
sites, subscribe to your list, or the follow-up series. This is what I'm
talking about. Gathering really meaty ammunition to use for future
products.
What
you're getting here isn't just a normal run of the mill addition in
size to your list. What you're gaining is pure gold, and that is solid,
targeted, pre-qualified future customers that already know to trust you,
because they've been told by their list owners and very respectable
marketers to trust you.
This
is massively important. I've had ads that I've paid to go out to
e-zines with seventy or eighty thousand subscribers and upwards that
have brought far less of a response than an ad that goes out to five
thousand people on a respected list owners list.
Now
this is where it gets interesting. Do you see how already, even though
we've just briefly looked at what you can do with your own product that
you've already gained a huge ability here to promote affiliate programs
and future products? This isn't about the numbers at all; we're talking a
select list that's going to be highly effective for you simply because
of their previous experiences with your business.
It's
when you get to this stage you can decide whether or not you want to go
ahead and just promote affiliate programs, just create and sell your
own products, or both at the same time.
The
most important things here are your resources, and what I'm showing you
with all these examples is just how wide your scope can be with your
own product. There are all sorts of opportunities to be had, and deals
to be made that are to your advantage, both short and long term.
See
how your situation is a lot more fluid now? Things are getting good,
and it gets better too. There's a whole host of things you can do to
further your business with your own product. I like to look at promoting
your own products as dynamic, simply because of the many choices and
opportunities you have to promote, gather resources, make contacts,
increase list size and quality, build brand, and a whole host of other
profitable gains that come from this. Affiliate promotion is far more
linear. Promote, get profit.
Stay tuned for tomorrow as we go after the promotion outlets :)
Have a great day,
Bruno Duarte & Homebiz Essentials
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