Adwords Bidding Strategies for Skyrocketing Results
by My Web Hero Award Winning Digital Solutions CompanyWhether you run a small/medium
business or manage a global conglomerate, Google AdWords is an incredible
investment for your digital marketing budget. With the help of this platform,
you can raise your brand awareness as well as increase your website traffic and
direct sales quickly. Be that as it may, if you are not careful while using it,
you can lose your money. So, make sure you use the right strategy and
investment for your AdWords management.
With the right strategies, you can
accrue huge returns on your marketing spend. But what is the secret formula to
get skyrocketing profits from your PPC
campaign management budget? Choosing the right Google Ads
bidding type should be your first step.
Let’s take a look at some right
bidding strategies:
Smart
bidding strategies for propelling conversions
The number of site visits that convert
to customers is called conversion.
·
Target CPA
(Cost per Acquisition) is an excellent bidding strategy if your
primary campaign goal is driving conversion. This strategy helps convert users
at a specific acquisition cost by automatically setting your bids on each
campaign based on your CPA. To drive conversion, make sure you know what your
acquisition costs are – which you can find out by looking at your sales,
operating costs, and margin.
·
Maximize
conversion is one of the most simple bidding strategies for optimizing
conversion value. In this strategy, Google takes your maximum daily budget and
automatically delivers you maximum conversion for your marketing dollar.
Cost
per click bidding strategies for driving clicks
Driving clicks mean you can improve
your traffic and conversion levels through each click.
·
Manual CPC provides
you with more control over Adwords bidding strategy. With the help of this
strategy, you can set bids for various ad groups or at a keyword level. Apart
from that, it also allows you to quickly adjust your budget to add or remove
money if you find that specific campaigns are more profitable than others. Make
sure you are well-versed in Google ads as it requires a lot of time in
monitoring costs.
·
Maximize
Clicks bidding strategy aims to drive the most clicks possible within your
maximum daily budget. But, make sure you set your maximum daily budget if you
are using this automatic bidding approach. For that, you can get in touch with
a reputable Google Ads management company.
Impression
bidding strategies for impression
If you are looking to maximize reach
for your paid campaigns, impression bidding strategies are best for you!
·
CPM (Cost
per Thousand Impressions) bidding is all about impressions, allowing
you to set target bids that build up after thousands of impressions.
·
vCPM
(Valuable Cost per Thousand Impressions) is a manual bidding strategy used for
brand awareness campaigns. This strategy allows you to set your maximum budget
on valuable thousands of impressions. Like CPM, vCPM stays reserved for display
network.
So, these are the three most effective
bidding strategies for skyrocketing your online marketing results. With these
strategies, you can drive your ad costs down and your conversions up.
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Created on Dec 3rd 2019 06:10. Viewed 350 times.