Advertising- The Brand Trumpeter

Advertising is a significant marketing tool for any brand and its service. It is a model- art of communication which apprises and persuades a target group about the product or service. In short, the role of advertising is to act as articulator between the brand and the target audience. Through this the brand message is delivered to the target group in a well- embellished style. It also foregrounds the best features about a brand to the target audience and acquaints them about the same.

 

Advertising Significance

 

Advertising is significant for any event, service or brand. Following reasons explain the need for it

 

1. Commercialize the brand or service: The most important reason for pushing is that it helps you market your brand or service to the target group.
   
   
2. Increase in Demand: Supports creation of demand for new products, bracing the demand for the product, increasing the demand for existing products and introduction of new products.
   
   
3. Direct Relationship: Laying down a contact between manufacturers and consumers

 

4. Deal with your contenders: There is fierce competition dominating in the market. In the market, pushing is an ideal mode to deal with the competitors. The correct ad campaign can bring your brand or service forward from your competitors.

 

5. Allow brand recall value: An important factor for brand positioning is the way of drawing public attention to goods and services which provides brand recall value.

 

6. Welfare of the Community: Increase in employment openings, standard of living, recommends research and development, accommodating in industrial progress and prosperity and promote healthy challenges, art and education

 

All this makes the innovation of new products easy. Reduces sales exertions, commodious in selling, institute surviving and good contact with the customers and helps oneself in weighing the effectiveness of publicizing. Informative airing is useful for community as a whole.

 

Advertising Range

 

An extensive range of publicizing is

 

1.      Outdoor - Promotions carried out of home comes under outdoor advert such as Overhead Gantry, Tree Guard, Billboard, Pole Kiosks, Pillar Wraps, Product Display, Scroller Translite, Backlit, Trivision, Baggage Trolleys, Traffic Direction Pole, Show Window, Water Tank, Airport advertising, Aero Bridges, Metro or DMRC advertising, Mall or Retail etc

 

2. Broadcast - Broadcast publicizing consists of Television Ads, Radio Ads. Besides Radio, Television and Internet ads are Time and
   Temperature display.

 

3. Print - Print publicizing includes Newspaper ads, Brochures, Pamphlets, Magazines and Journals etc.

 

4. Internet: Internet or Web or online ad is the preferred trend of latest needs. Internet or Web ad comprises of Pay-Per-Click ad, Display Ads, Text Message, Social Networking on sites like facebook, Google+, LinkedIn and Twitter, Affiliate Marketing, Online Videos includes customer testimonials, product overviews, and demos, Geo targeting- product targeting to a specific area, Content Marketing- attracts users to your content, search based publicizing - can choose when and where to display ads for your product, Banners, Viral marketing, EDMs etc

 

5. Mobile: Mobile Advert has set record as one of the most effective tool of publicity. Mobile push SMS activity delivers instant and effective messaging to the target group.