Advertising on Business Directories

by Gloria Philips Expert Blogger

Business directories are an essential and valuable accessory for your internet marketing strategy. Furthermore lots of people search each day for businesses on their own favourite free directory, but the most of business profiles on directories are indexed by Google as well as other major search engines like google.

 

Do I Need To advertise on free business directories?

 

Inside a word, yes - links to those business directory adverts (business profiles) are shown when individuals action a generic search in the search engines as well as other search engines like google, for instance, searching for 'Pubs' in 'Wapping' currently displays all links to pubs in Wapping on business directories, e.g. Beer at night, Trusted Places, View London etc. Therefore if you're a pub in Wapping then it's vital that you are listed on these directories to be able to stand a genuine and quick possibility of being on the search engines page one.

 

The reason why it essential to become on the search engines page one search engine results?

 

People looking for your company or business type usually wish to determine what they are searching for as quickly as possible. The fastest method of doing this really is to action searching then scan all of the links displayed. The vast majority of user searches will amend their search phrases instead of simply clicking on subsequent pages from the original search. So having your business to page one out of Google as well as other search engines like google is crucial if you wish to achieve new enquiries / customers.

 

Do you know the statistics for individuals that only consider the first page of the Internet search?

 

Well about 90% of searches go no beyond page one, and Google alone handle 88bn search queries each month - that's 80bn page one only search queries. Which means you really should have page one prominence being an objective within your SME internet marketing strategy plan.

 

Do I Need To employ a search engine optimization expert to assist me hop on page among Google?

 

Well, there are lots of SEO consultants available that may help you create a strategy to accomplish this, however, 90% from it is straight-forward, and also by spending a couple of hours per week reading blogs and books will provide you with a larger understanding. Then a couple of hours per week making simple SEO changes for your site (on-page SEO), writing high quality and informative articles on your own business area and creating business directory profiles (off-page SEO), will produce significant benefits with time. This will really assist you in getting underneath the skin of SEO, and can help you identify a great SEO consultant from your dodgy ones when you really need further assist to create a sophisticated SEO development plan.

 

What internet business directories do i need to list my company on?

 

First, the greater quality online directories you might be around the more chance you need to increase customer enquiries and visits for your own website. It is because each business directory differs, they generally all have their own own unique structure and SEO qualities. For instance, say you might be listed on ten directories with a similar content, and after that a possible customer searches for the business key in Google - the search engine results may possibly display among the ten links for your business. However, a rather amended user search may show a web link to a different free directory. So in conclusion, you have to represent your company on as much established and quality directories as possible.

 

Does being listed on plenty of business directories possess a negative impact?

 

No - not if you're clever regarding your business directory marketing plan. Simply follow my top five rules to advertising on business directories to ensure that you take full advantage of online directory advertising:

 

    Choose only highly regarded and quality online directories (take a look at forums and blogs for recommended business directories)

 

    Spend time creating all of the content you are able to on each, e.g. text, images, video etc

 

    Consider what keywords you would like to target and can include them in the industry description and keywords

 

    Don't (repeat don't) copy and paste your company description into each free directory - create fresh and different content on every one

 

    Watch out for upgrades to priority listings and links to your site - remember obtaining a hyperlink to your company website is crucial

 

Best of luck available, and remember, whilst the existing saying 'content is king' was true within the last decade, I believe it's evolved to 'quality content articles are king' in today's information rich world.

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Created on Nov 12th 2018 05:25. Viewed 172 times.

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