Advertising a Small Business

When advertising a small business one of the biggest mistakes made by today`s entrepreneurs is letting their EGO get in the way. The main product or service they are promoting is usually found in a very high competitive market. Believing that their savvy corporate background is all they need to succeed they fail to see their lack of online advertising experience until it is too late.

Advertising a small business on the Internet without any SEO aka search engine optimization knowledge is like trying to fly an airplane without any wings. Your business will never get top positions on Google just as your plane will never get off the ground. Small business owners who think that all it takes is running some FREE classified ads, buying pay per click advertising and having a fancy website to promote a popular product or service without understanding the importance of proper keyword research are in for a surprise.

Entering into a market just because there is a ton of traffic can be detrimental for advertising a small business. There are many smaller markets known as Niche Markets that have less traffic and low competition that will bring more targeted traffic to your website. By doing an overall keyword analysis for these markets the small business owner has the possibility to capture several different top positions on Google, Yahoo, Bing, MSN Live and the other major search engines.

While advertising a small business on the Internet may seem relatively easy, if you believe all the hype about making millions over night. The fact is building a lasting presence on the Internet requires SEO Expert Techniques and patience. With content being known as king on the Internet learning how to become a writer or hiring a SEO company to write specific keyword articles will greatly increase your website exposure.

Along with writing quality content the best SEO company will know how to create high traffic forums and blogs that will promote your business website. Another key to getting top position on the search engines is backlinking. There are many different strategies used to create these links, some SEO companies use automated software and systems to generate thousands of backlinks, however keep in mind that it is not the quantity of backlinks but the quality that will help push your website to the top of your keyword category.

Building a customer base for your work at home business includes driving visitors to your site, then following up with those prospects with phone calls and autoresponders . Once the relationship is developed, then, and ONLY then, will you ever build a solid business foundation using the power of Google. Just because it is the Internet does not mean that all you have to do is sit back and watch your bank account grow.

Jack Shea
Online Advertising Consultant
Revenue Share
mygoldsystem@gmail.com