Adveretising for small businesses

by Kate J. Marketologist
Do you own a website, but don’t have clients from the Internet? Do you think about advertising of your business? Then you should be aware of the current promotion and on line advertising methods. The choice of one or another method depends on your resources and objectives.
1. SEO
SEO promotion cannot be referred to the sphere of on line advertising, but aims and objectives of these two activity areas coincide in general. In fact, the issues, which cover traffic drawing, rising of a website attractiveness and popularity among the audience, are solved by means of SEO. Also, basically, it pretty much comports with what the most advertisers wish to reach in the result.
SEO promotion is always directed at the improving of the website ranking. Correspondingly, the higher a website position is, the more trust it gains among the audience. After all, the basic number of target users accrues to search traffic. This is precisely why search engine optimization is recommended to be included in the strategy aimed at products and services promotion anyway.
Among SEO disadvantages is the necessity of continuous work upon a website. It is the regular content updating, which does not lose its quality, what allows to keep the won positions after the required result has been reached. Moreover, it should be born in mind, that SEO processes are difficult to predict. The promotion may take both several months, and a year or two. It is obvious that the reasonable cost forecast in this case is out of question.
2. Contextual and media advertising.
This type of advertising requires lower budget frequently. It is not a long-term activity, but starts to bring positive results just after the launch of advertising campaign. It implies pay per click model (when the add is clicked) or ad display is payed for. You can even automate the process of placing ads, using services like this:
Feel free to find out more about this promotion method and to order the advertising on favorable terms at the corresponding services.

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About Kate J. Junior   Marketologist

0 connections, 0 recommendations, 6 honor points.
Joined APSense since, February 15th, 2018, From New York, United States.

Created on Feb 15th 2018 07:45. Viewed 387 times.


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