Advantages of social media advertising for your small business success

by Amit Chauhan An optimistic believer in digital’s transformative

Here we are ! A few days ago, the year 2023 opened its doors to us with, we hope, great performances for your company. Yes, who says new year, says new projects, great prospects and surely many successes. On the path to the success of your company, there are necessarily corporate social networks, which have become essential acquisition levers for developing business and brand awareness!

Take it to the next level using social media for your business

Today, more than 4.5 billion people are registered on Facebook, Instagram, Snapchat, TikTok or even YouTube, according to the Moderator's Blog. The French spend 1 hour 41 minutes a day on the Internet, to discuss with those around them, learn about current events, but also to research, buy and recommend products and services. And you say your business isn't there?

To grow your business, you must absolutely be present on the web, where your customers are. In addition, by being present on social platforms, you have the opportunity to present your products and prove your professional expertise to your customers and prospects. Today with an internet, we travel the world in a few seconds. Know that you can be a company based in Mayotte and reach customers in Zanzibar as in India . Enterprise social networks are real growth accelerators.

1. Promote your brand

It is obvious that any company needs to make itself known, to develop its customer portfolio and thus hope to increase its turnover . Social platforms are the best online tools to increase your notoriety. How ? By posting messages, quickly and for free. Here are some ideas for posts to gain visibility:

Share the news of your company,
Inform your audience of new arrivals,
Introduce your team
Talking about a product in detail, etc.

It is by sharing this type of information that you will build bonds of trust with your potential customers.

You may also read: Examples and Importance of Social Proof in Marketing

2. Acquire new customers

By posting content on the networks, anyone interested in your offer will contact you, whether to request information or to make a purchase. Today, using social media for your business is essential to increase your contact list. This address book is a gold mine to exploit. On the one hand, you can use it to present your new products to your contacts, or inform about the restocking of a product . On the other hand, discussing with your contacts will allow you to better know your prospects . Indeed, the more you exchange with a person, the more you will know what he needs.

3. Retain your community

Having an engaged and active community brings many benefits to a brand. Corporate social networks allow the creation of a community comprising a qualified and quality audience that will recognize your company's know-how and recommend your products or services . In addition, retaining your community ensures regular traffic on your social networks and your website.

To create a close link with your audience, you can:

Create an identity allowing your audience to identify with you,
Exchange with your subscribers via Messenger, DM Instagram, Snapchat…,
Publish educational or entertaining content,
Set up regular meetings
Like, share and reply to comments.

4. Reduce your ad spend

Advertising its products or services is essential for any company. Unlike traditional advertising, being present on the Internet is a way to greatly reduce your advertising costs. A spot that airs on television does not have the same price as a video posted on Facebook. You should know that registering on social networks, publishing content or sending messages is completely free . Of course, to reach a specific audience, you will have to invest in sponsored publications , but everything else is free.

Advance Points:

When advertising a local business, using social media can have several benefits. Social media platforms like Facebook, Instagram, Twitter, and YouTube offer a way for businesses to communicate directly with their consumers and build trust with them. This can result in local growth for the business. Social media marketing can be a practical and less expensive way to generate faster visibility for your business. Here are some of the benefits of using social media when looking to advertise your business locally:

Target Audience: Social media allows businesses to target their ads to a specific local audience. This is an advantage for brands with a limited regional or local market as potential customers can be found based on what they are discussing and the data correlated with their profiles.
Awareness and Visibility of the Brand: Social media is a cost-effective digital marketing strategy that can help boost brand awareness and enhance business visibility. It allows businesses to reach a vast population around the world at any time.
Superior SEO Rankings: Having a social media presence can positively impact search engine rankings. Sharing content on social media sends out a "brand-signal" to search engines, conveying the credibility, legality, and reliability of the brand.
Less Expensive: Social media advertising is a more cost-effective and economical method of advertising than traditional methods such as billboards and television.
Revenue: Social media advertising can help generate revenue by linking back to the business social media page or website.
Advancement of the Brand: Social media helps connect and interact with potential buyers on a personal level. In local businesses, it is vital to build trustworthy courtships and achieve brand loyalty.
Betterment of Traffic: Social media advertising can increase traffic to a business's website by providing a gateway for viewers and attracting potential customers.
Outstanding Conversion Rate: As the brand's visibility increases, it is more likely to achieve conversion opportunities. A trustworthy relationship with the target audience can positively impact the conversion rate or sales.