Advantages of Bulk SMS for Service Based Industries

by Vikash Kumar Internet Marketing Analyst

If customer is the king, then communication is the most important doctrine! Businesses across varying industries are trying their best to keep communications up to the notch for their clients. Communication is the only way to achieve great customer satisfaction for sustainability of their businesses. People are always on their phones these days and most prefer texts over calls, as has been discovered in several surveys. SMS communications are fast, easy to read, simple to send and cost effective thus, making it the choice of communication for most businesses. Especially for service based industries to keep the lines of communication clear and have the customer updated to progress on their orders.

Here are a few ways service based businesses are leveraging bulk SMS services to improve their business communications and maintain client satisfaction:

Bookings and appointment confirmations

Are you a hotel chain in Jaipur or a travel agent? Then you can use bulk SMS services in Jaipur to confirm bookings or appointments with your clients. This way you don’t need your employees to answer several customer calls asking for simple booking related queries, so they can focus their time elsewhere to be more productive. This also offers affirmation and peace of mind to customers about their booking confirmations, thus, giving them a testimony of your hospitable and diligent services. Thus, creating a good impression on their minds and opening up more chances of future engagements and referrals.

This also helps service providers to inform their customers well in advance about any delays or hiccups. Like a restaurant can help their guests by informing them when their booked table will be ready; or a travel agent can inform about delays in pick-ups and drop offs through bulk SMS.

Announcing new services or locations

Just opened a new branch in the city or have come up with a new service that can drastically improve your customers’ experience? But how would you inform them? The answer is simple, through bulk SMS services. Bulk SMS is ideal for sending important information to your entire database of customers, without being too overly intrusive and still having readability. It is recommended that for best results you should further narrow down the database based on the information gathered about the customers’ preferences and target only those who would enjoy or benefit from the new service or location to be effective.

Great for special promotions:

A special holiday sale is coming up and you would like to have a message blast across your customer database to let them in on the good news? Bulk SMS is the most cost effective way to promote special offers that is not only quick but also unbelievably simple. Simply upload your database, create a well developed, crisp SMS content targeted to bring in leads and click on send. You will have your promotions out in the world pushing actions from your customers and prospects within seconds.

Instant feedback

To gain credibility for your brand it is important to pay attention to the customers’ needs and listen to their grievances. The best way to do so, which is not only quick and easy but also cost effective is to conduct a bulk SMS survey across your database. This won’t take too much time on your clients’ part but will still give you precise insights about their satisfaction levels and expectations from your brand. To further encourage participation you may want to offer some discounted deals or special prizes for those who respond to the survey. This will help you make effective changes to your business for the better and will also show your customers that you genuinely care about them and that they can trust you as a service provider.

Forge a lasting relationship

Bulk SMS is a great way to forge a lasting relationship with your clients. Simple wishes like a birthday wish or an anniversary wish makes them feel special and cherished. It’s like having a friend who offers services but is not only about that. A simple thank you message after a successful booking or subscription or a gentle reminder about expiration date can be super helpful for clients and helps to create a lasting relationship with a company based on positive experiences.

The benefits of bulk SMS services when used in the right way can be several. Some of them have been discussed here, if you are interested in learning more or using the service to your advantage, feel free to drop us a message and our representative would be happy to help.