Advantages and disadvantages of contextual advertising - Digital Marketing Agency in Lahoreby icon mart e commerce
The main advantage of contextual advertising for business is the rapid increase in the number of applications and sales of goods or services. Advertising in Yandex and Google will show the effect on the first day after the launch of the campaigns.
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Another feature is total control over the setup process and campaigns. The online advertiser receives statistics about who the advertisement was shown to, what age group, in response to which search query, and so on. You can immediately see what request the user clicked on, how much the click cost, and the mass of another - due to this, it is easy to analyze the information received, and then adjust the campaigns to achieve a better result.
Other types of advertising do not have such an “accurate” dialogue with the client, which is extremely important for a business. With the help of contextual ads in Yandex Direct and Google Ads, you tell about a product or service only to those who are already interested in receiving a similar offer.
You talk about specific benefits and interest in buying. Search engine promotion, of course, also performs this function, but you will be able to get into the TOP results no earlier than in six months. Therefore, many choose the context for the first time.
Contextual advertising is designed to help businesses and successfully cope with their tasks if campaigns are properly configured.
Pros of contextual advertising
The context is selective - it focuses on the interests and preferences of users who were looking for certain offers on the network and other things. The ad is targeted to the maximum in context - which means it targets future customers.
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It is easy to work with advertisements in Yandex and Google - you just formulate an accurate and understandable title, write attractive text, specify keywords, choose the audience, and the specifics of the sites. Then set up the ad display mode - and voila, the ad is running!
YAN, Yandex Advertising Network, and Google Display Network - provide additional traffic to your resource, which is lost when using only advertising on Search. Launch campaigns on partner platform Yandex and Google and get more site visits.
It is also worth noting that it is much more profitable to display some goods or services using media advertising formats - photo, video, animation. For example, sailing, horseback riding, etc.
Yandex and Google have a lot of various tools for assessing the effectiveness of campaigns - this helps to analyze user behavior and then optimize campaigns.
In contextual advertising, everything is measured and tracked, so the results are analyzed in contrast to other sources -
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Cons of contextual advertising
Among the disadvantages of advertising in Yandex and Google, we note:
If you run out of funds on the balance of the advertising campaign, feel like a dormant bear
Created on Oct 12th 2020 00:00. Viewed 334 times.
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