Adjusting or Implementing SEO Strategies to Alleviate the Impact of COVID-19

by Lancey Clemons Digital Marketing Specialist
The Covid-19 pandemic left many businesses at a crossroads. Those with pre-existing digital systems and strategies in place were able to tide themselves over as borders closed and markets crashed. However, start-ups, new companies still in the throes of growth, and sole proprietors providing physical goods are having a hard time making ends meet while the economy has not yet recovered.

Digital Transformation: The Good in the Bad

While we can agree that this pandemic is devastating and needs to be stopped ASAP, we also understand that businesses should be prepared for problems of this magnitude in the future. Digital transformations are not only in order, but business owners must be creative and open-minded enough to incorporate web-based strategies such as SEO and UX web design to overcome disruptive crises like this COVID-19 pandemic. 

How to Digitally Transform During a Crisis

Based on experience, here are some ways companies can stay resilient during disruptive events such as natural calamities, pandemics, and the like:

1) Adopt/Start Implementing a Continuous SEO Strategy

One of the foremost goals of search engine optimisation is to ensure your website continues to appear across a wide spectrum of search terms and search results. Unless you have a sizeable customer base that regularly purchases from you, pausing your SEO campaign at the height of a disruptive event is not a good idea. Your company needs to be visible online so customers can still find you whenever they need your services.

2) Improve Your Website

If you're confident in your website's aesthetics and accessibility, then you can just focus on the digital marketing side of things. However, if your website isn't exactly the epitome of easy navigation and functionality, nor is it information-driven, then your best recourse is to revamp it or address areas of concern. Nowadays, customers prefer responsive website designs that are also accessible through mobile or tablet.

3) Make Services Available Online

For companies that heavily rely on cash payment, perhaps it's time to offer online payment options (i.e. PayPal, credit/debit cards, etc). Start accepting online reservations or consider delivery options. These new ways of doing things will help sustain your company during challenging circumstances.

Invest in Business Continuity
Business survival during a pandemic boils down to one or a combination of the following: creativity, open-mindedness and preparation. Do not be afraid to invest in anything that ensures business continuity - be it a new website or a comprehensive digital marketing strategy. If you wish to cover more grounds and not be hindered by any disruptive event, as a business owner, you must have a flexible and adaptable mindset. 


About the Author

Lancey Clemons is a digital content curator and content marketer working on behalf of an SEO company Australia. He spends most of his time reading and writing in his journal when not preoccupied with work.

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About Lancey Clemons Junior   Digital Marketing Specialist

1 connections, 0 recommendations, 14 honor points.
Joined APSense since, July 24th, 2019, From Canberra, Australia.

Created on May 20th 2020 09:29. Viewed 184 times.


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