Adam J Clarke on Making a Tech Service Successful

Software as a Service (SaaS) or Backend as a Service (BaaS) are some of the newest trends in technology today. If you have found yourself asking what it truly takes to be successful at building a tech service, then you are in the right place. Keep reading for some major insight into the tech industry and some business insights from successful entrepreneur Adam Clarke of Macropay.

SaaS & BaaS

There is a clear difference between BaaS and SaaS. The former focuses on development of platforms while offering its services to developers; whereas, in contrast with this approach, the latter provides ready-to use software solutions which end users can access immediately after purchase.

The most basic of tech products usually fall under the SaaS and BaaS category.

From Idea to Tech

The world is changing and so are the ways in which people go about starting their own businesses. The old fashioned way of creating a company has been dying out for some time now, as startups have started to take on new forms with tech becoming an ever-important aspect of modern life.

You have a lot of options when it comes to starting a business. But, if you're not sure where or how best to start, we have prepared some expert insight into starting a tech business.

Identify a Need

To determine your company's target audience, you need to make an accurate portrait of the client and what it is that they need. Through proper market research and an effective identification of target audiences and their needs, your product is bound to have patronage.

Choose a Specialty

The demand for IT support services and products is high. Specialising in a certain aspect of tech is essential. Carving out your own niche and improving that particular tech space is not only good for your business but for humanity in general.

Developing a niche tech product or service is something that Adam Clarke from Macropay does really well. With his singular vision, he has taken the simple startup to astronomical heights by focusing the company’s efforts in the alternative payments space of financial technology.

Adam Clarke of Macropay 

Starting in a living room in 2013, Macropay has come a long way. Starting with an idea, Adam Clarke grew Macropay and is on the way to turning his company into a payments tech giant.