Account Based Marketing Best Practices for 2021

by David Jones Digital Marketor

ABM tactics and practices for your campaign

Choose the right ABM technology

Tools designed for ABM offer a lot for companies that just apply the strategies compared to those that have been performing ABM for some time. The right account-based marketing solution will provide valuable insights while reducing efforts to customize campaigns and monitor results.

Make sure your software meets your business needs and goals throughout the life cycle. From strategy and compilation of your list of target accounts to distribution of personal content across channels and measurement of results.

Targeted through multi-channel approach

Having a multi-channel approach is not just for marketing. Sales development teams could use both online and offline channels to drive outbound marketing opportunities. To quote Marketo, “Based on the accounts that marketing and sales decide to pursue, sales may prioritize outreach and follow-up on higher account scores that tend to buy. Sales can use a variety of channels - email, social media and cold calling - to research and target different stakeholders within each account. Informed by data from your marketing automation solution and CRM system, they can ensure that they have relevant conversations with their customers and track their progress. "

CONNECT WITH A DEDICATED DECK7 ACCOUNT MANAGER

Whether you are a beginner or an experienced professional looking to expand your ABM horizons, Deck 7's account-based marketing services can beautifully guide you through the entire journey. This is because we help companies scale growth and revenue by creating systems that enhance relevant relationships using highly customizable content.

For B2B companies looking to generate a higher return on investment from their marketing efforts and create long lasting relationships with high quality accounts, ABM may be the right choice for you. But before proceeding, carefully consider, analyze, and determine what changes need to be implemented within your teams, what tools to purchase, and what processes to implement to ensure continued success.

Frequently asked questions

Why is account-based marketing important?

ABM is the ideal approach for marketing and sales teams who want to generate higher revenue in a shorter time frame. Marketers adopt ABM to truly gain a competitive edge by personalizing content and reaching targeted accounts.

What is the goal of ABM?

The main goal of account-based marketing is to strengthen the customer's lifetime value by going beyond the traditional lead generation efforts to target high value prospects and adapt sales and marketing.

What is account-based marketing software?

ABM software enables marketers to lead high-quality leads, create personalized shopping trips, increase customer lifespan, and prepare for in-pipeline accounts in the future.