A Well-Designed Checkout Page Will Raise Conversions

by Stephen Moyers Tech Blogger If your checkout page is simply full of text, bereft of images, unclear and unappealing it means some things on it need to be changed – drastically. Basically it must truly appear like a cart and checkout. So what changes ought to be made? In this article we’ll examine the transformation that needs to be done to this unattractive checkout page so that it sparkles and shines and attracts users.

Images on Product Pages

If you have good images on your product/category pages it will positively impact your conversion rates. If your product is only software, even then you can add pictures of the specific plug-in to give it clarity. It also helps your branding.

Progress Bar

The progress bar is also a kind of inline validation. It shows the visitor where exactly he is in the process. This leads to gamification and improves the chances of the visitor completing the process. Having a progress bar also means that there’s no need for any text to explain the procedure.

Instant Feedback

Inline validation – or instant feedback – enables you to provide instant reaction to what people fill up in your form. For example, if someone fills an e-mail address like AA@BB.CCC the edges of that field will become green and a checkmark will show up. This means it’s a positive feedback to the person which in turn means that he will most probably complete the form-filling, while liking the procedure too. More the feedback you provide the better it will be.

Drop Dropdown

For selecting payment options to remove the dropdown list and add a bullet list. Then it becomes clear to visitors to see the options they can choose from.

Continue Shopping Option

It’s good to have a continue shopping option from the checkout; add this directly below the product in the cart for it’s a part of the procedure of filling your cart.

Payment Option Logos

Visitors clearly know what types of payment you accept if you add payment option logos. You can add them in the bullet list of payment choices.

Change Button Color, Shape and Placement

Change the color, shape and placement of your button on the checkout page for it will then stand out more. If its shape is that of an arrow it gives a feeling of direction and going forward.

Increase Cache Period

Normally people who add a product to their cart but don’t purchase them right then, are given one hour cache time, i.e. They are remembered for an hour during which they have to decide whether to buy it or not. Increase this period to 24 hours or so, for example, so that they have ample time to make up their minds.

No Hidden Costs

Assure visitors that there will be no extra costs to their shopping amount, for unexpected costs are the main reason why visitors leave the shopping cart midway.

Clear Errors

Visitors should be able to see errors easily, so make them very visible. You can add a message about errors in the space near the field that’s not been filled correctly with borders that become red so that they cannot be missed.

Summing Up

If you make these changes in your checkout page you can be sure that your conversion rates will improve. To make alterations in your checkout page you can contact a website redesign company or Hire a Best Website Designer to do the job. These changes will probably get you more successful transactions in just two months. Of course there will be conversion swings from month to month.

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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