A Webmaster’s Guide to Balancing Website Design with SEO

Bringing SEO and SERP optimization into line with a quality interface is the Holy Grail of web design. This means that your website shouldn’t only look fantastic and offer a world-class user experience, but also rank higher in search engine results pages (SERPs). Well, then, how do you ensure that your web-site design is perfectly compatible with SEO?
Of course, the simplest way is to engage SEO Services in Las Vegas and let professionals do all the leg-work for you. With their experience, know-how, and resources, they can help your website SEO and design reach a state of harmony. On the other hand, if you’re planning on taking a D-I-Y approach, here’s what you need to know:

A Site Should Be Complex Enough To Serve Its Purpose, But Also Sparse Enough Not To Confuse It.

One of the easiest ways to make a well-designed website compatible with SEO is to tighten up the website design. With fewer elements in a less complicated layout, your website becomes more accessible for the bots that search engines use to index your website. No doubt, if your site can play nice with Google bots, it’s more likely to rank higher in Google.

Visually, this results in a more straightforward, less cluttered design. This also has the added benefit of making your website easier for users to scan and comprehend. Try to visualize some of the most successful sites out there. Think of what Google’s homepage looks like or how easy it is to scan down a Twitter feed. This is the type of simple design your website should aspire to achieve.

High-Quality Graphics And Good SEO Cannot Co-Exist, Right? Erm… Not Really!

Although many websites still dump their most vivid graphics into JPEGs, this does more harm than good, primarily when sites use JPEGs in the headers of a page. Google likes signals that appear near the top of a page, and to waste that opportunity on florid graphics work is a poor choice.

So, does this mean that you have to wipe all the make-up off your website’s face and make it walk plain out in the light of day? Well, no. With the advent of web fonts, it’s possible to embed gorgeous graphics into SEO-friendly elements, like the H1 tag. There’s no need to compromise: put the H1 tag into the page and then style it using web fonts. This way, you get to keep your gorgeous graphics-intensive design, and you also get all the SEO benefits of well-purposed headers. It’s a win-win.

Keep in mind that designing a website that’s SEO-friendly is anything but easy. So, even if you have a wee bit of knowledge about website design, it’s always a smarter decision to engage professional Las Vegas web design services to bring your website SEO and web design into line.