A Simple Route Map to Digital Transformation

As largely touted by various industry experts – Digital primarily revolves around the word SMAC (Social, Mobility, Analytics, and Cloud). Some organizations call it CAMS, some even add an extra S for security – but whichever way you rearrange those four letters, it essentially involves – Social, Analytics, Mobility, and Cloud! PaaS brings together the technology assets you need to integrate the market innovations of your choice into your existing IT estate:

Providing your end-customers the ability to “like” and “share their experiences” on your products through social platforms such as Facebook and Twitter, is undoubtedly required. But does making your e-commerce site “socially enabled” makes it digital? The answer is NO. To deliver a true digital customer experience, it is important that your organization is able to know what your customers are saying about it on social platforms.

Moreover, it should have the ability to segment your customer base and distinguish between: brand advocates and upset customers. To do this seamlessly, enterprises will require start-to-end integration. This advantage can help enterprises in adopting digital technologies in a non-disruptive way.

An integrated digital marketing platform allows enterprises to make informed decisions and build the next best set of interactions to engage with target customers. To do this efficiently and smoothly enterprises need to: leverage the power of social platforms as an added input to the analytics solutions.

• Tracking  customer interactions on all channels

• Enhance the experience on all channel

• Integrate legacy solutions seamlessly with the next generation digital technologies of the organization.

• To execute all this successfully, they need to have one key underlying component called hybrid integration platform. It allows enterprises to build digitally integrated solutions

Setting up a mobile-enabled website is not sufficient anymore. It is not integrated than it can do more harm than good. Enterprises should be able to build services in a seamless way and improve customer journeys at every end. They should be able to track customer perceptions and simplify the lead to the conversion process. The application should maintain a lineage of data so that the systems can send them notifications, discount coupons, etc.

Enterprises today want to move all their applications on to the Cloud as with a vision that this exodus would help them minimize their OpEx. However, this may not always be the case. And this approach can have kickbacks. They should be able to leverage both new and old technologies to tap new market opportunities. This part can be simplified with the help of start-to-end integration.

Migrating to a cloud platform needs to be a well-planned and strategic exercise. It can be a big mistake to move all technologies at once. Teams should adopt a layered approach to align them with business objectives. Integration can provide a future-ready architecture to strategically address these needs. Enterprises can respond to technology and business shifts with minimum disruption. They can establish a smoother symbiosis between technologies and improve the efficiencies of processes and technologies. They can embrace new technologies, absorb them with business processes and get access to overarching business benefits.