A Quick Guide to Banner Stands for Events/Trade Fairs by Hazel Williams

A Quick Guide to Banner Stands for Events/Trade Fairs

Banners are one of the most effective marketing tools for every brand- big or small. Whether you are looking to draw attention to your product at a trade show or extending a special offer at any time of year. A well-placed and smartly designed banner can help you achieve that. They are very effective when it comes to investing in marketing displays at events, trade fairs, conferences, etc. Being a business, you must have it in your toolkit.

Banners, however, are not completely impactful without a banner stand. A stand is what adds personality to your banner graphic. They are portable, attention grabbing, and very convenient to use. What makes them an even preferred choice of advertising is their all-in-one marketing display. Banner stands come in various shapes, sizes, and materials. The sole purpose of it is to hold the banner graphic in place and ensure proper visibility. The sturdier the stand, the chances of it grabbing more attention also increases. Stands come in a variety of styles for indoor and outdoor use. Here are a few popular types of banner stands that you must know about before you invest into buying a banner stand for your trade show:

Retractable Banner Stands, also known as a roll-up banner stand, it is one of the most popular choices for easy transport banners. If you are an exhibitor who has to travel from one convention to another, it is one of the best choices to make. These no-hassle stands unfold quickly and display graphics with ease. The best way to achieve maximum visibility through it is by choosing a double-sided model. This allows the banner to be visible from both sides. Wrapping it up is as easy as the display. All you need to do is retract the banner and slide it into a carrying case, and you are done.

Trade shows are places that allow companies and brands to reach out to many potential customers. So, it becomes all the more imperative for a brand to have a quality stand for their banner. Banner stands with telescopic poles and flexible tension stands are most popularly seen at trade fairs. L shaped banner stands and X banner stands are also commonly seen at events. Regardless of which banner stand you pick, it should have a unique element that can be seen even among dozens of others.

A great way is to choose a stand based on your booth space because at trade fairs you must avoid placing banners in the aisles where people are walking. You have to work with the space you have. Also, try to make your graphic display very eye-catching to compete with the other companies. And static banner stands are the best way to go about it.

The custom graphics and eye-catching colors can make any banner attention-grabbing. They can increase the visibility of your business at events. Just be sure to choose the one stand that best fits your needs.

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