A Professional Approach for the Best Logo Design

by Piya Singh Graphic Design

The logo is the face of your brand. It is the first point of customer interaction with the brand. It should be unique, attractive, and memorable. It should add value to your brand and make it stand out in the market. It should impress and leave an impact. Your logo should be distinctive like the logo of Nike, Apple, Starbucks, Coca-Cola, and McDonald’s. The customers quickly perceive these brand, their services, and look up to them for more. The best logo design according to the experts is a design that stands out and is an expression of the company’s values, culture, and people. It must say who you really are. It should be made with an aim and not for the sake of being present in the market. It should be original and outstanding.

Your logo is like your dating picture

The professionals associate branding with dating. You need to attract the eyes of the right prospects and make them fall head over heels in love with your brand. Your logo is like your dating picture. It is what people are going to take interest in and try to learn more about your brand. So, it is important to create the best logo design and outshine. So, what goes into the best logo design? How the professionals approach the logo design process?

Knowing the client’s requirements

To kick-start the logo design process, the experts conduct some quality conversation with the clients. The aim is to learn as much as possible about your company its values and culture. They also evaluate the way you do the business. Then the experts inject the same message for your best logo design.

Discovering the target audience and competitors

Once, they know about your company, the experts will find out more about your target audience and the competitors. They will find out for whom the logo is to be designed and who are the competitors against which it is to be designed. Knowing these give some clues about where to take your logo design process. For example, if your business is about woman-centric products, they will create something loud, catchy, and mainstream to deliver the best logo design.

Knowing the type of logo application

In this phase, the experts will know where and how the logo is to be used; like most of the time. The different uses of the logo are referred to as the logo application. Knowing this is very essential as the designers will get to know what can be done and what cannot in the logo design from a design perspective. For example, most of the airlines need to display their logo on the tail fin of the airplane. So, the designers need to avoid the design ideas that don’t fit in this type of logo application.

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Sketching the ideas on paper

Before using the software, the experts sketch dozens of ideas on paper during the brainstorming phase. And, pick only the handful to show it to the client. As long and as hard as it may sound, the process is not lengthy. The experts can create ten logos in an hour with all the thinking. They sketch and sketch more so that they can separate the wheat from the chaff. This is how the professionals approach for your best logo design.