A Perfect Business Strategy to Target the Tamil Audience

by Manoj L. Executive Director

What does it take for a business to grow? Understanding the market trend, setting a goal, of potential consumers, understanding their demand, proper advertising strategy, building profitable contacts, introductory offers, identifying your competitors, hiring a team of smart individuals, etc. However, when it is about business growth in a particular region, proper advertising strategy is mandatory. Of course, you have to perform the other steps as well but special attention is required for chalking out a crisp and smart advertisement strategy. Why? It is because targeting audiences region wise largely depends upon the smart advertising tricks that will not only help in highlighting the ethos of the brand but also enable reaching the potential customers in a jiffy.

When it comes to targeting the audiences in Tamil Nadu, one has to chalk out a precise advertising strategy, given that fact that Tamil Nadu comprises of more than 93% literacy rate. Hence, educating the audiences of Tamil Nadu with wrong information via advertisement strategy will not work. Hence, Ad strategy in Tamil Nadu needs to be clean, crisp and quirky enough to arrest the attention of the Tamil audiences. Hence, here are the advertising tricks that the brands/ businesses can apply to reach their target Tamil customers.

Ad Strategies to Capture the Attention of the Tamil Audience

Tap on the Best Tamil Newspaper

Ok, so we know that this strategy probably sounds out of time but trust us it is still working in 2019 as well. Advertisers who rely on traditional platforms for advertising cannot overlook the power of a newspaper advertisement.

While it might sound absurd, the truth is newspaper advertisement is still alive and running. Releasing advertisement in Tamil newspaper like Malayala Manorama, Daily Thanthi, Dinamalar, etc. is sure to fetch an amazing viewership for the Ad. These publications are popular among the readers of Tamil Nadu, thereby making it easier to target the Tamil audiences.

Each newspaper experiences an amazing circulation and readership number which further makes it mandatory to release advertisements in Tamil newspapers. From young adults to senior citizen, everyone indulges in reading these regional newspapers. Furthermore, since the literacy rate in Tamil Nadu is high, the newspaper readership rate is higher as well. Hence, releasing an advertisement in Tamil newspaper is takes the top seat in the priority list of the advertisers.

Tap on Tamil Magazines

Just like newspapers, Tamil magazines will also fetch you a healthy viewership for your advertisement. Some of the most popular magazines to release Ads are Ananda Vikatan, Thuglak, Kungumam, Kumudaan, Kalki, Tharasu, etc. Since magazines are more appealing to the senses, given the fact that they possess a classy look and feel, they have earned filtered readers and hence, releasing magazine Ad is yet another smart move.

Tap on Top Tamil TV Channels

It is a known fact that around 86% of Indian household consists of a television set. Hence, Indian families spend around 3-4 hours every day watching TV shows. Thus, from this data, we can assume that releasing Ads on TV channels is beneficial as well. Of course, when it comes to expenditure, the expense involved in releasing TV Ad is much more than that of newspaper advertising rate. However, if an advertiser wants to reach the mass in go, nothing works better than releasing Ads in Tamil TV channels.

Bonus: How can Advertisers Release Ads in Various Tamil Platforms Easily?

Tap on Bookadsnow to release Ads across various traditional platforms.

To Start With...

Bookadsnow is an online media planning, releasing and buying portal with 30+ years in the media sphere. An individual or a brand can indulge in releasing Dinamalar advertisement along with other forms of Ad within a few simple steps online. This can be done from your comfort zone as well. Even the ones in abroad can books in India via Bookadsnow. It is a Gen-Y platform for releasing Ads that will provide the individuals with discounts on their newspaper Advertising rate and forms of traditional Ad. Apart from being INS accredited, they are also bestowed with a skilled team of experts who work tirelessly to simplify the process of releasing Ad. Hence, the amalgam of such traits makes Bookadsnow the perfect platform for releasing Ads on TV channels, magazines, newspapers, and radio.