A few key steps that will ensure that you can have the best website design company in Kolkata

by Utpal Gupta Digital Marketer

Websites are a rich source of promotion for any business. An online presence counts. With the world going online to meet its needs, a website and on-line promotion assumes paramount importance. In a metro city like Kolkata, a web site designer can expect to have his/her hands full. Here are a few rules to adhere to if you are to be the best website design company in Kolkata:

1. The Trend:

The online market is a place of innovation with new trends sprouting thick and fast. The dynamic of such an arrangement requires a steady head for innovation. A Website Design and Development Company in Kolkata is one that is aware of these trends, and must be to remain alive in the cut throat scenario.

The need to understand prevailing trends is important as outdated technology is considered as good as dead. To be alive a company needs to be in sync with modern technology and adapt to the future.

2. The Need

Before the trend comes the need. A company understands its need to promote online. It is one such place where footfall is equivalent to views. A brand new marketplace brimming with potential due its ease of access and convenience. It is easy to understand that the best website design company in Kolkata is one with full knowledge of online traffic and its resulting potential. Proper strategy makes a company thrive and nothing else.

Real life scenarios demand active problem solving. Any business entity must be accustomed to regular changes in the market. So not being an active member of the online community only gives an entity a clear disadvantage.

3. The E Commerce Boom

Who has not heard of Flipkart? Probably someone who lives under a rock! So one can imagine the promotion the top e commerce giants receive. An e-commerce website design company in Kolkata is one among hundreds these days. Even with the boom riding high, our city is far behind in this space compared to a Bangalore or Hyderabad. The expensive maintenance of an e commerce entity is one reason why people think twice about having one. A hundred pages seems a meagre number for an e commerce website. Not to mention continuous updating and back end service. A number of programmers are needed along with a host of design professionals. So an e commerce site is no joke to set up and maintain.

Even with the said problems, various start up companies are creating their own e commerce platforms. The numbers are greater in the Southern parts of India compared to the North.

4. Google:

Google remains the entity to please when it comes to getting your stuff out there in the web. Being the leading search engine out there, it has various rules when it comes to listing. While paid listing is an option, mostly Google ranks posts based on views and feedback. Thus an article needs to be keyword based and interesting to figure in Google’s eyes. A Website Design and Development Company in Kolkata needs to design sites that are SEO friendly in order to rank among the best.

SEO assumes high value here. The best website is of no use if not ranked. So proper SEO techniques will be the key factor in promoting any site.

5. Audience:

Audience determination plays a key role in planning of a website and online promotion. Being SEO friendly means having knowledge of location based posting and age bracket and interest based blogging.

6. Blogging:

The last important ingredient to promote any website is keeping its blogs up to date with the recent times. Blogs assume a lot of importance as they talk about relevant issues that are trending and hence catch the eyes of search engines that list and rank these posts and provide an additional thrust to any website promoting strategy. Any e-commerce website design company in Kolkata needs to keep blogging about various issues in order to rank their websites. Amazon and Flipkart have dedicated bloggers who keep these sites ranked up in Google with their engaging articles.

To conclude, we understand that Kolkata is no where close to the southern cities when it comes to website marketing and creation. While there are able minded people here, the market is not city based but vastly global in nature. In this regard, big giants as well as start ups are very few in the city. The economic downturn of the city is one reason why south India will remain ahead in the technology sector for some time now.